I’ve been an avid blogger since the very young age of just 13. I’ve used all the sites – LiveJournal, Xanga, Blogger, WordPress, and, of course, Tumblr. As a journalism major at Hofstra University, I had to learn all aspects of communications – print, broadcast, and, most importantly, digital (this includes social media and blogging). We were told that blogging was essential to establishing ourselves and our brands as freelance journalists and writers, and the same goes for freelance photographers and artists.
So, yes, I’d definitely say maintaining a blog is important. It’s helpful in not only establishing your brand and promoting your photography, but it also allows creatives (and fans!) to get to know you as a person and as an artist. While they can see your beautiful portfolios on your website, your blog will give them a glimpse of what you’re like to work with, and what you’ve been up to.
There’s a lot of ‘unspoken rules’ in the world of blogging, and I’d love to share them with you.
I’ve seen many great blogs with wonderful imagery and copy from photographers, but their last post was in 2011. It’s always good to keep your blog up to date and post frequently. They say about four to five posts per month is ideal (about once a week). However, I know photographers are extremely busy and don’t really have much time to post, but I’d say to try and post every month, at least. When buyers visit your blog, they will be more likely to read it if the posts are recent.
You don’t have to be a videographer to put videos on your blog. You don’t have to be a broadcaster to put some kind of audio on there. All you need is a little bit of knowledge on how to create different kinds of media (and I’d like to assume that photographers do). Nobody wants to just read text from post to post. They want pictures, slideshows, podcasts (or small audio clips), and perhaps behind-the-scenes video footage. Add links to other blogs and sites. Adding multimedia to some of your posts will attract more readers (and viewers, and listeners).
This might seem like simple common sense, but I’ve seen many blogs where the layout doesn’t match the photographer’s website. Take your logo and slap it on the top of the blog, and make the colors of the blog match the color palette of your brand. Use the same fonts throughout your sites. It’s the little things like a consistent color scheme and logo on all of your websites and social media pages that help your company and name stick in a buyer’s mind. Talk to an Account Rep at Agency Access to create your brand and receive a brand book – chock full o’ color schemes, fonts, a gorgeous logo to match, and more.
They say that people who read on a computer screen read 25% slower than they do on paper, and their eyes get tired more quickly. Studies have shown that website readers usually scan the page, picking out specific sentences and words, and, if there is too much copy, they’ll leave the page. In order to keep your visitors from leaving, you have to limit the amount of writing you post. Use bulleted lists. Use subheads. Add those pictures and media. Use bold, italics, and underline for key words. And (a lot of people don’t know this) take advantage of that line break! Write paragraphs of all different lengths. Diving up your text and formatting it differently throughout will make it easier for viewers to read (and they’ll be more likely to stay on your page).
Readers find blogs a lot more interesting when they are asked to engage on a post. If you’re posting about a recent shoot, you can ask for readers’ opinions about the final image. If you’re posting about a problem you face as a photographer, ask your fellow photographer readers if they’ve ever experienced a similar problem. Get people to talk. The more readers that visit your site and engage in it, the more impressed creatives will be when they visit your page.
When you’re finished with your post, share it to your Facebook page, Twitter page, and any other social media platforms that you have an account on. Your purpose for blogging is to have viewers visit the site and read your posts. When you share the link, be sure to add a compelling title and caption so that social media browsers (including buyers – they are also on social media) will actually click the link.
Abiding to these simple guidelines will help your blog become a successful one. It will be a platform in which you can showcase your work AND your personality to creatives, fans of your imagery, and even internet browsers who simply have some extra leisure time. Remember, keep posts frequent, use multiple types of media, and keep the posts short and sweet, and you should have more readers in no time.
Do you know of any other useful tips for bloggers? How do you get readers to your blog? Let’s chat about it in the comments.
After moving from Agency Access’s phone marketing department, Holly Anne discovered her passion for marketing across all platforms as the company’s Copywriter. With a BA in Journalism from Hofstra University and an obsession for writing, Holly proudly assumes the responsibilities of writing and editing copy for company promos, newsletters, and social media. She writes for both print and online publications, maintains a number of blogs on her own, and was also Art Director for her college’s student-run magazine, Pulse. When Holly isn’t working or writing, she’s freelancing as a makeup artist.
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