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Creative Process Within the Portfolio Build With Odessa Cozzolino

Case Study: Odessa Cozzolino Odessa came to Agency Access as a consumer photographer wanting to move into the commercial marketplace. She was not ready to market commercially and really did not have her visual voice established. We started the process…

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Tips From a Modern Day Art Producer

As an art producer working within the industry for 15 years, I have seen a lot of changes and styles with how photographers are showing their work to agency producers. Back in the day, when the only way to see…

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Selling in Today’s Market: An Exploration of the 3 Social Media Platforms We Love Most

I’d like to start by acknowledging an integral fact:  Marsha Pinkstaff—Photographers’ Rep extraordinaire and namesake of our company—is my mom.  As such, my education in this business started over 30 years ago, long before my role as “Marketing Associate” began….

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The “How” From The Leader of the Multimedia Industry

MediaStorm launched in 2005 and is now considered the leader of the industry. What do you attribute to MediaStorm’s success? We’ve assembled the right people to go after the opportunities that exist in the digital space for storytellers. We’ve had…

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Agency Access Joins The Email Blast Conversation

Agency Access CEO Keith Gentile, Chief Product Officer, Amanda Sosa Stone, and Heather Elder from Heather Elder Represents sat down to talk about the stigma placed on email blasts and the state of the photography industry. Below is an excerpt…

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Developing New Marketing Avenues

In my new role, my goal at the company is to find ways to evolve the support to our industry; to keep you abreast of what we are working on and what we have unveiled. We always start with a…

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Simplify Your Social

There is no way around it; social media takes time. Communication skills and the right tools are helpful to grow a vibrant social media community. Communication skills can take an effort to develop. Fortunately, many helpful social media tools are at our fingertips….

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The Art of Creating Personal Work

As commercial artists, we often rely on the scope of a specific project to inspire the images we create. Sometimes there’s not a lot of “art” in the art we do. This can get old and, as artists, we have to…

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The Structure of the Bid

There is a common perception that a photography bid is merely a set of numbers that are hopefully close to what the client wants to spend on their commission. That’s only a small part of the equation. Bidding is an…

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Seeing Success in SEO: Robert Essel’s Road to Success with Blake Discher

Talk about a challenge!  Agency Access client, Robert Essel, approached me about optimizing his site, www.robertessel.com.  We’ve optimized many, many websites, but this task would be a challenge for one reason: Robert is a photographer in what many consider the…