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Protecting Your Assets: CODB and Your Bottom Line

In the seventh segment of the Protecting Your Assets series, Judy Herrmann of, explains how to use a Cost of Doing Business Analysis to get a handle on your bottom line, including: What your CODB is and what it…

Photographer using his camera on beach Image downloaded by Dawn Bauer at 18:50 on the 19/10/16

How To Make Stock Work For You

I recently sat down with Dawn Bauer, the Director of Photography of Image Source stock agency and we talked about how stock can get your archive working for you, how Image Source works with photographers and how to make an inexpensive…


Creating A Deeper Brand Involvement

Over the years, I’ve worked on a wide variety of still life projects. Some clients come with a pre-determined look and tight layouts. For these clients, my job becomes the realization of the client’s vision and my influence will be…


What It Takes To Be An Editorial Illustrator

We sat down with Editorial Illustrator, Rocco Baviera to learn what it takes to make it in this industry. Rocco Baviera’s digital, earth-friendly illustrations combine a stylish, retro aesthetic with a modern, sophisticated color palette, bold shapes, pattern and texture. Rocco’s work…

Protecting Your Assets: Bookkeeping Basics

In the sixth segment of the Protecting Your Assets series, Judy Herrmann of, outlines what every photographer needs to understand about basic book-keeping including: The best book-keeping software for your business Setting up your Chart of Accounts Managing receipts…


Promo of the Month – Ty Mecham

Ty Mecham is a New York City based commercial photographer specializing in still life, interiors, food, fashion and portrait photography. He is known for his strong use of color, textures and stylized lighting. Ty enjoys the creative process and collaborating with…

Young man working at modern office space, working on project. Making a call on

The Art of the Creative Call

A strong creative call can influence decision makers and sway the project in your direction. I recently was on a successful call and thought I would share the details. The call was with a new client, a large medical pharmaceutical company on…

What I’ve Learned From Working With an Editor

There’s often a very thin grey line these days between the definition of photographer and director. I’ve found that many clients want a one stop shop and after saying, “no, I don’t direct television” for several years I finally started…

Protecting Your Assets: Paying People & Getting Paid

In the fifth segment of the Protecting Your Assets series, Judy Herrmann of, covers what you need to know when you pay assistants, talent, stylists, DPs, grips, marketing assistants or anyone else you work with, and when you yourself…

SEO Essentials: Useful Tools to Improve Search Engine Ranking

In this video, Blake shares two useful tools for those working to improve their site’s rank in the search engines. One will help you to determine where your site currently ranks on all three search engines for your keyword phrases….