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Protecting Your Assets: Bookkeeping Basics

In the sixth segment of the Protecting Your Assets series, Judy Herrmann of, outlines what every photographer needs to understand about basic book-keeping including: The best book-keeping software for your business Setting up your Chart of Accounts Managing receipts…


Promo of the Month – Ty Mecham

Ty Mecham is a New York City based commercial photographer specializing in still life, interiors, food, fashion and portrait photography. He is known for his strong use of color, textures and stylized lighting. Ty enjoys the creative process and collaborating with…

Young man working at modern office space, working on project. Making a call on

The Art of the Creative Call

A strong creative call can influence decision makers and sway the project in your direction. I recently was on a successful call and thought I would share the details. The call was with a new client, a large medical pharmaceutical company on…

What I’ve Learned From Working With an Editor

There’s often a very thin grey line these days between the definition of photographer and director. I’ve found that many clients want a one stop shop and after saying, “no, I don’t direct television” for several years I finally started…

Protecting Your Assets: Paying People & Getting Paid

In the fifth segment of the Protecting Your Assets series, Judy Herrmann of, covers what you need to know when you pay assistants, talent, stylists, DPs, grips, marketing assistants or anyone else you work with, and when you yourself…

SEO Essentials: Useful Tools to Improve Search Engine Ranking

In this video, Blake shares two useful tools for those working to improve their site’s rank in the search engines. One will help you to determine where your site currently ranks on all three search engines for your keyword phrases….


Promo Of The Month – Taylor Allen

Taylor Allen is an international photographer and digital artist with a passion for double-exposure, portrait, and experimental photography. Fascinated by what is hiding within the outline and simplicity of the silhouette, he often composes multiple images into one, each silhouette…

Addicted to the Glide

AXS Member, Ryan Struck, filmed and directed this journey through longboarder, Reilly Stone’s love of the glide. Stone guides us through a tour of Santa Cruz as you’ve never seen it before while Struck captures every beautiful moment. Filmed/directed/colored: Ryan Struck…


A Success Story: Josh Geyer

Photographer Josh Geyer spent two years in Los Angeles perfecting his photographic craft before returning to his home state of Georgia to work in his favorite city in the world, Atlanta. An adventurer with a taste for capturing his Southern…


Providing a Photography Estimate to Growing Businesses

We’ve all been there. Trying to interpret what a client needs from an email that says “Hey we love your work, how much is your day rate?” We all have different types of clients. Editorial, advertising, corporate, and some businesses…