Our featured success story is from Kris Easler, a Chicago based freelance illustrator. She identifies one of her goals as being able to successfully work as an illustrator in the publishing market, specifically with young adult and children’s books. Given her recent success with Agency Access, it seems that she is well on her way!
What was the success you received?
Kris Easler- I had heard a lot about Agency Access from my professors at Savannah College of Art and Design (SCAD), but I wanted to try my hand at marketing myself before I invested in a program. After nearly a year of a frustrating and fruitless search, I decided to give it a try with the North American Database and Emails. Within a week I was receiving positive responses to my portfolio, and in two months I got my first job with Bloomsbury Children’s Books, which paid for the program several times over.
Did the email services yield you more than one job?
KE- I had received a lot of positive feedback from art directors, but once I got the job with Bloomsbury, I decided to scale back my marketing in order to concentrate on this book. Since it’s my first job coming out of grad school, I wanted to make sure that I did as well as I could possibly do and really get a feel for the business, especially since this job is exactly what I want to do in my field.
Moving forward, how are you going to promote this success?
KE- Most of my marketing plan is through email connections. I am preparing to go to my first professional conference with SCBWI (Society of Children’s Book Writers and Illustrators) in February, so I’m hoping to make a lot of networking contacts there. In the future, I plan on using this accomplishment as an asset in my emails and eventually through a direct mail campaign.
What were the turn of events that led to this job offer?
KE- When I signed up with Agency Access, I wasted no time in utilizing their database. I emailed about 138 Art Directors in one week, and a week after that I had already received positive responses from several Art Directors, many expressing interest in working with me in the future. Since I don’t live in New York City, there are not as many opportunities to connect and reach out to people. Agency Access gave me the best advantage at contacting the people I needed to connect with to further my career.
Who/What in your career has guided you thus far?
KE- My professors while I was getting my Master’s Degree at SCAD were instrumental in guiding me. They pushed me not only in terms of my work, but also in making sure I was promoting my work in the best way possible.
What clients (past, present, future) best represent your work?
KE- I’m really excited to continue my career in children’s book and young adult book illustration. Hopefully someday I’ll be able to move on to write and illustrate my own books. I am also interested in working in editorial illustration in magazines, newspapers, and blogs.
Lindsay has been with Agency Access for seven years. After a transition from Campaign Manager where she managed multiple client campaigns, she found her home as Marketing Manager. She enjoys working in the creative world and bringing her Public Relations background to the forefront.
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