All posts by Agency Access

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5 Ways to Avoid the Summer Lull

I love, love, love the summer. Day trips to the beach, dining al fresco, quaffing rosé. What’s not to love? Work is typically a little quieter for me at this time of year, so it’s tempting to play hooky (would…

The Next Steps: A Post College Odyssey

April 30, 2013 @ 10 a.m. in The Marketing Labby Jennifer Kilberg | FluidVision View Comments An interview with photographer, cinematographer, and recent college grad Bobby Bruderle. As a young emerging talent your drive and work ethic is so important….

Helping Clients Understand Your Illustration’s Pricing

Question: I have worked with some major illustration publications. Work has been a bit slow lately and I’m taking on some smaller clients. I don’t really want to adjust my rates, but at the same time I understand that budgets…

© Winnie Au

Dialogues Podcast: Email and direct mail campaigns that nailed it

Q: What types of promotions get noticed? Before we get into this podcast, we just wanted to let YOU, the reader – or listener in this case – know we’ve done something a little different. Podcast’s are great but we’re…

Dialogues Podcast: Personal Work, Professional Results

Question: What do clients look for in personal work? It’s easy for the professional to forget, but personal work is why most artists become artists. Throughout a professional’s career, personal work remains the fuel for creativity – and, if shared…

Dialogues Podcast: Attention Grabbing Emails

July 30, 2012 @ 12 p.m. in The Marketing Lab by Dialogues Podcast View Comments Question: How do I get the attention of creatives with an email marketing campaign? Email marketing is one of the best ways to reach potential…

Dialogues Podcast: Expanding to New Geographic Markets

June 29, 2012 @ 11 a.m. in The Business Lab by Dialogues Podcast View Comments Question: How can I land new clients outside of my geographic area? Back in the day, the thought of a small business growing beyond its…

Dialogues Podcast: Inspiration is All Around You

June 15, 2012 @ 9:30 a.m. in The Creative Lab by Dialogues Podcast View Comments Question: What are some recommendations for sources of inspiration? Some experts believe the only way for artists to stay inspired is interacting with other artists….

4 Ways For Illustrators To Be Better Salespeople

June 12, 2012 @ 9:30 a.m. in The Business Lab by Simone Friend & Beth Johnson | Friend + Johnson View Comments Question: Any tips for building sales confidence in new commercial illustrators? I don’t want my sales inexperience to…

Dialogues Podcast: Keep the “Social” in Social Media

June 1, 2012 @ 9:30 a.m. in The Marketing Lab by Dialogues Podcast View Comments Question: What are the most effective uses of social media? Social media marketing can be super-effective for the freelance artist. The ability to inspire an…