One of the biggest challenges of being in the business of optimizing websites for the search engines is keeping up to date each time they change their ranking algorithms. It is believed that Google analyzes more than 200 factors (or…
Talk about a challenge! Agency Access client, Robert Essel, approached me about optimizing his site, www.robertessel.com. We’ve optimized many, many websites, but this task would be a challenge for one reason: Robert is a photographer in what many consider the…
As an SEO consultant, I’m frequently asked, “What steps can I take to improve the ranking of my website on Google?” There are more than 200 “signals” that Google analyzes in its algorithm, and that number climbs constantly. The key…
Question: What is the best way to get the job in a bidding situation? You receive a phone call from a prospective client asking you to “bid” on an upcoming photography project she has. It’s an opportunity to forge a…
Question: How important is SEO to your website? The importance of search engine optimization depends on two factors: what specialty or niche of your industry you work in and the state of the economy. Before the economic downturn, I was…