All posts by Bonnie Brown

How to Approach Your Competitor’s Clients

Question: What are some surefire ways to overcome obstacles when trying to form new relationships with people who have long-established relationships with other artists? Think about it this way: hopefully you have at least one loyal, long-term client who loves…

Pump Up the Personal, Skip the “Salesy”

May 22, 2012 @ 9:30 a.m. in The Marketing Lab by Bonnie Brown | Bonnie Brown View Comments Question: How do I market myself without coming off as too “salesy?” Marketing is all about having a great product or service,…

Secrets of the Successful Cold Call

April 16, 2012 @ 10 a.m. in The Business Lab by Bonnie Brown | Bonnie Brown View Comments Question: What kind of questions should I be asking potential clients during a cold call? Cold calls, thy name is hell! As…

The Photographer’s Rules of Thumb for Successful Negotiating

Question: Does the opportunity to negotiate still exist? Clients like to hear a number and if you’re not there (at a low or reasonable cost) you lose out without a negotiation. If so, what are some of the rules of…