All posts by Dan Caruso

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How to Increase Leads With Your Marketing Budget

Question: What percent of your budget should be spent on advertising? Having a budget and sticking to it is one of the most important characteristics of successful businesses. Members often ask me: “Am I spending too much money or too…

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Your Budget Predicts Your Future

Question: What new factors come into play during this economic shift that conflict with traditional growth methods? Two of the newest and biggest factors that come into play with traditional growth methods are the current state of the economy and…

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Maximizing Your Business Through Outsourcing (Part 1)

Question: What aspects of my business are easiest to outsource so that I have free time to accomplish more important/relevant work? As an artist, there are many different aspects of your business you can outsource. Outsourcing some aspects of your…

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Continuing to Sell Yourself Once Your Marketing Campaign Begins

Question: After email marketing and traditional promotions, how do I grow my business? Recently we were asked the question, “After email marketing and traditional promotions, how do I grow my business?” To many artists, this may seem like a tough…