In today’s market place we see trends in all areas and specialties. Now, I’m not saying to be a trendy photographer, but having the awareness as to what is selling in the marketplace as well as appealing to brands and…
At this point in your career, you should have an understanding of your emotional brand, your physical brand and how they work together. Having the knowledge of how to communicate both verbally and visually who you are and what you…
In today’s day and age, the most successful marketing results are ones that utilize multiple channels. As a commercial artist, there are 12 channels of marketing that I, as a Creative Consultant, consider to be extremely viable. Please note that…
Photo Credit to Michael Bonocore/Resource Magazine In today’s world we are surrounded and stimulated by visuals everywhere. Elements of motion, menu boards when you’re going into a restaurant, billboards down the highway, magazines, the Internet and of course social media. If…
Case Study: Odessa Cozzolino Odessa came to Agency Access as a consumer photographer wanting to move into the commercial marketplace. She was not ready to market commercially and really did not have her visual voice established. We started the process…
Q: We have a client that demands copyright. I understand this is bad business practice to comply with their demands, but what is a fair charge to ask for so we can begin negotiations and still land the job?
Today’s Lab feature is an interview with adventure photographer and athlete Mark Fisher. Mark’s work often takes him to the far-flung corners of our planet, whether this means attempting the 8000 meter peak of Mt. Shishapangma in Tibet, dangling off…
Q: How hard is it for a young photographer to break into advertising? Let me guess: You want to shoot advertising, but you don’t know how to get into that market. It all starts with a strong foundation. Here are…
Q: Does cold calling really work? This is a topic that has and will continue to have a lot of discussion. In my opinion, yes, it does work – but first and foremost you need to have a strong foundation: