All posts by Jennifer Kilberg

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2019: The Year You Successfully Market Your Vision

In today’s day and age, the most successful marketing results are ones that utilize multiple channels. As a commercial artist, there are 12 channels of marketing that I, as a Creative Consultant, consider to be extremely viable. Please note that…

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Finding Your Vision

Photo Credit to Michael Bonocore/Resource Magazine In today’s world we are surrounded and stimulated by visuals everywhere. Elements of motion, menu boards when you’re going into a restaurant, billboards down the highway, magazines, the Internet and of course social media. If…

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Creative Process Within the Portfolio Build With Odessa Cozzolino

Case Study: Odessa Cozzolino Odessa came to Agency Access as a consumer photographer wanting to move into the commercial marketplace. She was not ready to market commercially and really did not have her visual voice established. We started the process…

21-questions: estimating

From the Archives: 21 questions to accurately estimate a photography job

Q: We have a client that demands copyright. I understand this is bad business practice to comply with their demands, but what is a fair charge to ask for so we can begin negotiations and still land the job?

Mark Fisher

Shooting on the edge: an interview with Mark Fisher

Today’s Lab feature is an interview with adventure photographer and athlete Mark Fisher. Mark’s work often takes him to the far-flung corners of our planet, whether this means attempting the 8000 meter peak of Mt. Shishapangma in Tibet, dangling off…

Do (and Don’t) Market Your Personal Work

Question: I have a lot of new personal work that I’ve done during downtime. It’s different from my “regular” work. How might I go about integrating it into my plan? Personal work is crucial. It doesn’t matter if your personal…

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Breaking into Advertising

10 tips to help photographers break into advertising

Q: How hard is it for a young photographer to break into advertising? Let me guess: You want to shoot advertising, but you don’t know how to get into that market. It all starts with a strong foundation. Here are…

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A strong foundation for successful cold calls

Q: Does cold calling really work? This is a topic that has and will continue to have a lot of discussion. In my opinion, yes, it does work – but first and foremost you need to have a strong foundation:

Key Points to Ask Yourself When Establishing Your Visual Brand

January 26, 2012 @ 2 p.m. in The Business Lab by Jennifer Kilberg | FluidVision View Comments Question: How do you determine the brand for yourself? Simply stated, branding is how we market ourselves to others. First of all, let’s…

What is Your Direct Mail Campaign Worth?

December 22, 2011 @ 12:30 p.m. in The Marketing Lab by Jennifer Kilberg | FluidVision View Comments Question: What works best when designing and planning your direct mail promotions? Keeping my name in mind is one thing, getting that to…