What are some of the biggest branding mistakes? And what are some frequently unasked questions that people should think about when developing their brand? In the photo industry, “branding” seems to be a dirty eight-letter word, even though it’s crucial…
With all the electronic forms of communication, surprisingly enough direct mail is on the rise. More and more creatives in our industry are appreciating the tactile, personal and touch. Even print has gone digital and this has made it much…
Think about the last time you shopped for a car, a vacuum, or a hotel room. The internet has changed how we decide what to buy. As consumers today, we are educated, technologically advanced, and have a crazy amount of…
Something happens in our twenties. When we don’t really have much to lose, we seem more driven to create. We listen to that voice in our heads, the one that seems haunting at times. When we are young, our minds…
Now Trending is a Lab column penned by Agency Access Creative Consultant Karen D’Silva. A few times a year, Karen will take a look at emerging and current trends in the advertising industry to help commercial artists gain insight into…
Now Trending is a new series by consultant Karen D’Silva. A few times a year, Karen will take a look at emerging and current trends in the advertising industry to help commercial artists gain insight into what art buyers and…