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All posts by Karen D'Silva

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Direct Mail Marketing in the Digital Age

With all the electronic forms of communication, surprisingly enough direct mail is on the rise. More and more creatives in our industry are appreciating the tactile, personal and touch. Even print has gone digital and this has made it much…

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Adapting to the Buying Habits of Today’s Consumers

Think about the last time you shopped for a car, a vacuum, or a hotel room. The internet has changed how we decide what to buy. As consumers today, we are educated, technologically advanced, and have a crazy amount of…

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Your Summer Homework Assignment: Get Your Creative On!

Something happens in our twenties. When we don’t really have much to lose, we seem more driven to create. We listen to that voice in our heads, the one that seems haunting at times. When we are young, our minds…

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Now Trending: Food – Sustenance or Lifestyle?

Now Trending is a Lab column penned by Agency Access Creative Consultant Karen D’Silva. A few times a year, Karen will take a look at emerging and current trends in the advertising industry to help commercial artists gain insight into…

Now trending: Daditude

Now Trending: “Daditude”

Now Trending is a new series by consultant Karen D’Silva. A few times a year, Karen will take a look at emerging and current trends in the advertising industry to help commercial artists gain insight into what art buyers and…

How to Keep Your Client Relationship Alive

Question: Do the same photographer and illustrator marketing principles (email, mail, personal visits) work to maintain relationships, or are there better ways to keep a relationship going? With marketing, goal No. 1 is to get noticed. In a sea of…

How to Snag a New Segment of Clients

Question: What are some of the best strategies to go after a new, emerging creative segment? Segment marketing, sometimes called “target marketing” or even “niche marketing,” is the most powerful, affordable and effective marketing tool we have to grow our…

The Risk of Shooting New Work

Question: How do you introduce new shooting interests without losing a client’s loyalty or risk them misunderstanding your direction? RISK: A dirty, four-letter word in today’s economy. Often, risk is associated with a negative outcome, but in photography, the truth…

Top 6 Questions to Ask a Potential Artist Consultant

April 27, 2012 @ 9 a.m. in The Business Lab by Karen D’Silva | Karen DSilva Creative Services View Comments Question: What are the most important questions to ask a potential consultant? Whether you’re a seasoned professional, a newbie or…

For the Hard-Working, Inspiration Comes From Within

March 19, 2012 @ 10 a.m. in The Creative Lab by Karen D’Silva | Karen DSilva Creative Services View Comments Question: Can you give me some examples of top pros and what they use to keep fresh and inspired? Inspiration…