All posts by Keith Gentile


Email Deliverability: Why your emails may be hitting the SPAM folder

Deliverability is such a tricky subject as there are so many factors that come into play — things like the way an email is coded, the frequency emails are sent to the same recipients, corporate junk filters, rapidly changing rules…


Keep Calm and Comply with GDPR

We have always respected the privacy and data security of our members and the contacts in our creative database and encouraged our members to do so the same. As you probably have heard, new rules, called the General Data Protection…


Growing Your Business in a Tough Economy

Question: How do you make a business grow when your clients are cutting back? When clients are cutting back, it is important to focus your company’s efforts on its marketing, sales, and finances. Many artists make the mistake of reducing or…