All posts by Louisa Curtis

PhotoPlus Expo: On ‘The Wonderful World of Websites and More’

Back in October, four high-profile creative buyers gave a fascinating panel discussion on photographers’ websites (moderated by yours truly!) to kick off the 2012 PhotoPlus Expo. Here’s a recap of what we talked about and the four top tips to…

Marketing Trends: Be Smart, Be Creative, Be a Leader

Question: How do I keep up with the trends and still retain my current marketing path? I have a magnet on my refrigerator that says, “Change is good as long as I don’t have to do anything different!” But the…

Will an Art Buyer Really Read Your Blog?

Question: With today’s busy schedules, are creative directors and art buyers taking time to read blogs? Yes, everyone is busy and multitasking, but I do believe that art directors and creative directors are taking the time to read certain photographers’…

Monte Isom’s portfolio flash drive

Affordable ways to share print and web portfolios

Q: What are some less-expensive options for getting my portfolio out there? Good news! Nowadays, it really has become much more affordable to get your portfolio out there, both online and as coffee table books, which can be self-published. Here…

How to Avoid Driving Clients Crazy

June 6, 2012 @ 1 p.m. in The Business Lab by Louisa Curtis | Chatterbox Enterprises View Comments Question: What will make a client crazy? Perhaps one of the best ways to answer this question is to simply reverse the…

Want to “Move” an Art Buyer? It’s All About the Images

May 17, 2012 @ 11 a.m. in The Marketing Lab by Louisa Curtis | Chatterbox Enterprises View Comments Question: What is it about promotional pieces that move ADs and art buyers to pick up the phone and call you? Images?…

For Artists, Even Paid Jobs Should be “Personal”

March 1, 2012 @ 9 a.m. in The Creative Lab by Louisa Curtis | Chatterbox Enterprises View Comments Question: I’m not busy enough to feel like I can break away and shoot personal work when I’m worried about paying the…

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How to Get the Most Out of Working With a Consultant

Question: How can I get the best value out of working with a consultant? Do Your Research Much like a client, before working with a consultant, you need to do your research. Not every consultant will necessarily fit your needs…

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Style Reigns King Over Diverse Photography Portfolios

Question: How can I focus my diverse work into a strong marketing plan? Can you provide examples of how other artists with diverse portfolios successfully market themselves? First of All, Keep the Message Clear! Even if there’s diversity within your…

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Eye-Catching Photographs: Humor, Emotion & Personal (Part 1)

Question: Whose work do you find stimulating, interesting, or eye-catching, and why? This is an interesting question because viewing someone else’s work is such a subjective thing. What I may like, for instance, might not appeal to someone else. And…