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All posts by Lindsay Partridge

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Direct Mail Marketing in the Digital Age

With all the electronic forms of communication, surprisingly enough direct mail is on the rise. More and more creatives in our industry are appreciating the tactile, personal and touch. Even print has gone digital and this has made it much…

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How To Build Your Business by Building Relationships

Though photography is our passion, it is also a business – and it needs to be managed as such in order to make a living while continuing to do what we love. In other words, what goes on beyond the…

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Tips & Tricks to Making Your Best Cold Calls

When it comes to cold calling, picking up the phone can be a daunting task. Let’s all be honest, who really likes doing this? Change your mindset by having a reason or purpose for calling.  More than likely, you want…

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Magazine Promo. Imagery by Callie Lipkin

The Importance of Branding and “Wow” Piece Marketing

Simply stated, branding is the quickest way for you to express what you do and what you can offer. Think of it as your face in the marketplace. It shows others that you have taken the time to seriously consider…

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Defining Your Target Market and List Building Effectively

As a serious player in the game for over a decade, we have come to realize how important it is for photographers to have a clear understanding of their market, what their needs are and how to get in front…

AXS Hangouts: New Year, New Goals

On January 11th, AXS Photo Director, Amanda Sosa Stone and photography team Ben Lowy & Marvi Lacar connected and had an eye opening conversation. Listen along as they dive into the nitty gritty of what it really means to make…


Protecting Your Assets: Insurance Fundamentals, Part 2

In the tenth segment of the Protecting Your Assets series, Judy Herrmann of 2goodthings.com covers the ins and outs of all the different types of insurance that still and motion photographers are most likely to need, including: Business Liability Insurance…


Protecting Your Assets: Insurance Fundamentals, Part One

In the ninth segment of the Protecting Your Assets series, Judy Herrmann, covers what photographers need to know about finding and working with a reputable insurance agent and company. Topics include: The different insurance agents you might need What to…

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Holiday Gift Guide For Creatives

The holiday season is officially upon us. Do you have a certain creative in mind for secret santa but you’re not sure what to send? Indulge in our list of 10 unique gift ideas and allow the consultants at AXS to…

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An Interview With The Creative Minds of Alter

Alter is the premier studio repped by Janice Moses Represents, that does not limit themselves to just CGI alone, but dives headfirst into everything from photography to retouching, VFX to VR. From conception to post-production, Alter partners with creative minds to…