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All posts by Lynn Kyle

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From Editorial to Advertising

I often work with photographers who are making the transition from editorial to advertising assignments. One of the biggest challenges for them is navigating through the process of estimating the photo and licensing fees. The world of advertising is very…

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Young man working at modern office space, working on project. Making a call on

The Art of the Creative Call

A strong creative call can influence decision makers and sway the project in your direction. I recently was on a successful call and thought I would share the details. The call was with a new client, a large medical pharmaceutical company on…

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The All-Important Treatment

Congrats! You have been asked to bid on a shoot that is right up your alley! You get to work, trying to account for all the details of the shoot to provide an accurate, competitive estimate. Many photographers may stop…