All posts by Melissa Pang

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The Good and Bad News About Video In Email Campaigns

Question: Can a movie be sent as part of an email blast? If you’re glowing over a recently finished motion piece but realize you aren’t sure how to promote it by email, here’s the bad news: It’s Not Possible to…

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Is Twitter Shallow?

Question: Is Twitter actually useful? I feel like it’s impossible to form a meaningful relationship in 140 characters, and I don’t have that much time to devote to Twitter. You wouldn’t be the first to lament that Twitter’s bite-sized exchanges…

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How to Overcome Newsletter Phobia

Question: How to get over the fear of sending a newsletter into the world? Maybe it sounds funny, but I have this kind of fear always like an actor before entering the stage … You’re not the only artist in that…