All posts by Neil Binkley

Portfolio Insanity

Portfolio (in)Sanity: part 3

This is the final entry in Neil Binkley’s Portfolio (in)Sanity blog series. Don’t forget to read previous posts on Updating Your Website and Updating Your Portfolio Sites. Today’s post will cover Updating Social Media and Updating Your Print and iPad…

FoundFolios

Portfolio (in)Sanity – Part 2

Updating your Portfolio Sites Using portfolio sites (some call them sourcebooks) like FoundFolios or Dripbook are a fantastic way to expand your brand, or even to try to find a new client market for your work. Sites like these are…

Lots to do this year!

Portfolio (in)Sanity: part 1

Q: There are so many outlets for sharing your portfolio. You have your main website, possibly a portfolio site, social media and your actual print/tablet portfolio.Should I keep all of the sites cohesive, from using the same images to updating…

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Updating Your Portfolio – Images vs. Branding

Question: What small changes can I make to keep up with the current portfolio and printing trends without overhauling my look every five minutes? Let me precede my answer with a quick anecdote: A couple of years ago, I landed…

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How to Make the Most of Your Marketing Dollar

Question: I know there is no way of knowing who prefers what, but I recently went to an event and half liked emails and the other hard mail, so knowing it’s about 50/50, what is the most economical way to…

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Your Website and Social Media Are Not Enough

Question: Can you make a business plan based on just web effort? Answer: You could, but why stop there? I think it’s tempting to “just” set up a website, post to your blog, maintain a social media presence on Twitter/Facebook/Linkedin,…

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10 Tips for Providing Superior Service to Clients

Question: What is more important, service, or quality? If I had to choose one of the above, it would always be service. Why? You could be the best technical and artistic photographer or illustrator in the world, but if you…