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Avoiding The Summer Lull

Summer is day trips to the beach, dining al fresco, sipping your favorite rosé. It’s impossible not to love Summer.

Work tends to be a bit quieter at this time of year, so it’s tempting to play hooky and spend less time working on my business. Does this sound familiar?

The good news is, with a little planning, entrepreneurs and freelancers can enjoy the flexibility that our business affords us AND return to a full pipeline post-Labor Day.

Here are 5 tips to help you break through the summer lull:

Get clear on what you need to do.

What will it take for you to have the creative career or business that you want? If you know what your goals are, you can create a strategy to reach them. I know, even the word “strategy” sounds like a lot of work so, I’d like to share a tool that’s simple, effective, and great for visual people.

Take a piece of paper and write down your goal, e.g. 3 retainer clients, at the center. As thoughts come to mind, draw branches from the central point and write them down (in as few words as possible). You can create sub-branches for additional thoughts/action items.

Your first draft will probably look a little haphazard. Review, consolidate your ideas and create a new, prettier version. It will look something like this:

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You can take it one step further and put numbers next to each branch to indicate the order of priority.

Create a schedule

Now that you have a clear idea of what you need to do, you can create a schedule. If you know you need to spend 3 hours a day developing new products or marketing your business, you can choose to spread the work evenly throughout the week or frontload it so you can take Friday off and go to the beach. Either way, you can enjoy your downtime with a completely clear conscience.

Put everything in your calendar 

One of the biggest obstacles to a thriving creative career is procrastination. Once you’ve created your list and priorities, put it all in your calendar. All the time and energy you’ll save not procrastinating can be put to better use at the beach.

Make the most of being out and about 

I meet potential clients everywhere: having drinks with friends, in line at Wholefoods, or at my kid’s school picnic. Take advantage of the fact that everyone is out and about, strike up a conversation with someone new, and remember your business cards!

Enjoy the downtime 

Being an entrepreneur or freelancer is a full-contact sport. You show up every single day, ready to do battle. Make the most of the summer downtime and take a much-needed break. We all deserve a little R&R!

Lindsay Partridge

Lindsay has been with Agency Access for seven years. After a transition from Campaign Manager where she managed multiple client campaigns, she found her home as Marketing Manager. She enjoys working in the creative world and bringing her Public Relations background to the forefront.

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