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All posts in Business

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Marketing Automation: Is it bad for your business?

Wouldn’t it be great if you could get help with segmentation, lead generation, lead scoring, cross-selling, ROI measurement AND customer retention? Marketing automation can assist you in all of these tasks, but before you begin, you must know how to…

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Marketing Your Photography Business

You capture stunning pictures. Your photography skills are extraordinary. Your clients love the way you share their story through your photographs. Your spectacular portfolio shows how skilled and passionate you are in your craft of photography. That’s all great, but…

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In-Person Networking: How to Get it Right

Technology and social media have revolutionized the networking landscape. However, that does not mean in-person networking is a thing of the past. At least 84% of business executives say that in-person meetings are essential for long-term business relationships. If you’re…

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Craft Your Best Elevator Pitch

Imagine you are in an elevator and in walks the client you’ve been dying to work with. The door closes and you have only 30 seconds to grab their interest. Think quickly! What do you say?! While we are not…

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Maximize The Effectiveness of Your Facebook Business Page

Nowadays, the majority of people see Facebook as the ultimate social media platform to engage with customers and prospects. It’s simple, just create your business page and people will flock to it and you’ll attract more clients, right? That’s the…

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Properly Optimize Your Email Blasts to Get Better Results

For email marketers, there’s one email strategy that proves to be both effective, but cringe-worthy at the same time. Any guesses? We are referring to the email blast. Don’t get us wrong, we are not saying that you should stop…

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How to Market Your Photography Business on a Tight Budget

It’s impossible to deny the power of advertising, being that spending in this industry was close to 550 billion in 2017. But, with shoot related expenses overwhelming the budgets of photography business owners, it’s easy to refrain from spending on…

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5 Questions With Artist Agent Andrea Stern

This interview was originally written by Mara Serdans and posted on her blog, Mara’s Mix. Today marks the beginning of a Q&A series I’ll be featuring on my blog including interviews with artists, agents and creative luminaries in the industry. The…

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How to Avoid Common Small Business Marketing Pitfalls

It is said that every failure is a stepping stone to success and every mistake is another opportunity to learn. However, when you are a small business owner, too many mistakes will completely ruin your prospects. Fact: 80% of all…

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All About That ‘Base

As a serious player in the game for over a decade, we have come to realize how important it is for photographers to have a clear understanding of their market, what their needs are and how to get in front…