This interview was originally written by Mara Serdans and posted on her blog, Mara’s Mix. Today marks the beginning of a Q&A series I’ll be featuring on my blog including interviews with artists, agents and creative luminaries in the industry. The…
It is said that every failure is a stepping stone to success and every mistake is another opportunity to learn. However, when you are a small business owner, too many mistakes will completely ruin your prospects. Fact: 80% of all…
As a serious player in the game for over a decade, we have come to realize how important it is for photographers to have a clear understanding of their market, what their needs are and how to get in front…
Smart business owners realize the importance of a business plan in directing their company to success. One critical part of that plan is the marketing strategy. Since the marketing strategy is covered under the umbrella of the bigger business plan,…
Whether you’re running social media campaigns for a small business or a multinational firm, it’s important that every person on your team is on the same page. You’ve probably seen strategy experts enunciating the significance of a unified social media strategy, but…
With CAN-SPAM and CASL already in your email marketing lexicon, the time has come to be aware of another legislative acronym: GDPR. Unfamiliar with what we are referring to? Keep reading and we will break it down for you. Beginning…
What converts a business into a worldwide brand? A loyal base of satisfied customers and globally intrigued leads. But that would be hard to achieve without a broad social presence and a unified brand experience. What does a unified brand…
A rep is someone who REP-PRESENTS you. A rep wants to be the voice of someone they believe in, someone they trust, and someone they want to be associated with. A rep and a photographer have a relationship that has…
One of the biggest challenges of being in the business of optimizing websites for the search engines is keeping up to date each time they change their ranking algorithms. It is believed that Google analyzes more than 200 factors (or…
I often work with photographers who are making the transition from editorial to advertising assignments. One of the biggest challenges for them is navigating through the process of estimating the photo and licensing fees. The world of advertising is very…