One of the biggest challenges of being in the business of optimizing websites for the search engines is keeping up to date each time they change their ranking algorithms. It is believed that Google analyzes more than 200 factors (or…
I often work with photographers who are making the transition from editorial to advertising assignments. One of the biggest challenges for them is navigating through the process of estimating the photo and licensing fees. The world of advertising is very…
Though photography is our passion, it is also a business – and it needs to be managed as such in order to make a living while continuing to do what we love. In other words, what goes on beyond the…
Becoming a photographer is not the “easy route” by any means. The photography business is tough. Whether it be the marketplace competition or stock agencies driving down prices, there is always another hurdle to jump over. However, there is one…
When it comes to cold calling, picking up the phone can be a daunting task. Let’s all be honest, who really likes doing this? Change your mindset by having a reason or purpose for calling. More than likely, you want…
Think about the last time you shopped for a car, a vacuum, or a hotel room. The internet has changed how we decide what to buy. As consumers today, we are educated, technologically advanced, and have a crazy amount of…
Do you know where your images are? You just might be surprised. Most professional photographers know copyright infringement is rampant and is a major drag on the industry. But do you really know how bad it is? At ImageRights, we’ve…
As a serious player in the game for over a decade, we have come to realize how important it is for photographers to have a clear understanding of their market, what their needs are and how to get in front…
An insect photographer has taken in nearly $250,000 cash, in his pocket, from pursuing copyright infringement claims. An architectural photographer has made an extra $150,000 on the side. How is this possible? They religiously register their photos with the US…