All posts in Business

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2020 Trends

I continuously look forward to this time of year when I begin to see the new trend reports that are being released. I’m always excited to see what Pantone chooses for the color of the year and what J. Walter…

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How to curate a successful Instagram account

Like anything worthwhile, making Instagram a successful part of your business requires a good work ethic, scheduled time for research and studying the marketplace as well as the patience to evolve your progress over time. The good news is that…

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Webinar: Insights to obtain photographic success

WATCH NOW You’ve got your camera, your website locked and loaded with your best images, and you’re ready to start booking clients and creating work you love in the process. But, before you hit send on that next email blast…

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Breaking Into New Markets as an Illustrator or Photographer

Question: I want to break into new markets, but I need a plan. What do I need to break into new business – new work, reworked images, etc.? Make a list of all the things you wish to achieve by…

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Productivity Boosting Tips For Every Photographer

Photographers are busy people – always thinking up new ways to get sharper shots, pitching their services to prospects and already juggling their current base of clients. When you’re this busy, mastering productivity isn’t an option; it’s a must. Mastering productivity…

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The Four Letter Word Creatives Need in Their Vocabulary, HELP!

I woke this morning, desperately wanting to go back to sleep after a 12- hour product shoot the day before and knowing that I still have three shoots in my queue to edit before getting to this latest mammoth. Plus,…

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Branding Mistakes & How to Avoid Them

What are some of the biggest branding mistakes? And what are some frequently unasked questions that people should think about when developing their brand? In the photo industry, “branding” seems to be a dirty eight-letter word, even though it’s crucial…

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Avoiding The Summer Lull

Summer is day trips to the beach, dining al fresco, sipping your favorite rosé. It’s impossible not to love Summer. Work tends to be a bit quieter at this time of year, so it’s tempting to play hooky and spend…

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The Art and Value of Networking

Networking being important is the sort of vague business concept that most people will have heard as they enter their professional life. It seems genuine, and it certainly seems like there can’t be any harm in being well-connected, but the…

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Ask Yourself These 7 Questions To Get The Most Out Of Your Marketing

As a serious player in the game for over a decade, we have come to realize how important it is for artists to have a clear understanding of their market, what their needs are and how to get in front…