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All posts in Business

OLYMPUS DIGITAL CAMERA

ImageRights: Every Photographer Needs to Start Doing This Now

An insect photographer has taken in nearly $250,000 cash, in his pocket, from pursuing copyright infringement claims. An architectural photographer has made an extra $150,000 on the side. How is this possible? They religiously register their photos with the US…


Protecting Your Assets: Insurance Fundamentals, Part 2

In the tenth segment of the Protecting Your Assets series, Judy Herrmann of 2goodthings.com covers the ins and outs of all the different types of insurance that still and motion photographers are most likely to need, including: Business Liability Insurance…

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ImageRights: Combatting Copyright Theft

What if millions of pieces of artwork were stolen and the robbery went unnoticed? One may say that is impossible; but in today’s world of technology and access, the inconceivable is in fact our harsh reality. Thousands of images are…


Protecting Your Assets: Insurance Fundamentals, Part One

In the ninth segment of the Protecting Your Assets series, Judy Herrmann, covers what photographers need to know about finding and working with a reputable insurance agent and company. Topics include: The different insurance agents you might need What to…

Protecting Your Assets: Making Better Financial Decisions

In the eighth segment of the Protecting Your Assets series, Judy Herrmann of 2goodthings.com, shows you how to take your CODB Analysis to a whole new level by using a simple spreadsheet she developed to explore how different projects at…

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vision-blog-header

AXS Pocket Guide: Finding Your Vision

Through research with creatives, trend reports and industry content, we know that today’s buyers are looking for artists with a clearly defined visual approach. We also know by working with artists every day, that it’s hard to define their visual…

Protecting Your Assets: CODB and Your Bottom Line

In the seventh segment of the Protecting Your Assets series, Judy Herrmann of 2goodthings.com, explains how to use a Cost of Doing Business Analysis to get a handle on your bottom line, including: What your CODB is and what it…

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Photographer using his camera on beach Image downloaded by Dawn Bauer at 18:50 on the 19/10/16

How To Make Stock Work For You

I recently sat down with Dawn Bauer, the Director of Photography of Image Source stock agency and we talked about how stock can get your archive working for you, how Image Source works with photographers and how to make an inexpensive…


Protecting Your Assets: Bookkeeping Basics

In the sixth segment of the Protecting Your Assets series, Judy Herrmann of 2goodthings.com, outlines what every photographer needs to understand about basic book-keeping including: The best book-keeping software for your business Setting up your Chart of Accounts Managing receipts…

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Young man working at modern office space, working on project. Making a call on

The Art of the Creative Call

A strong creative call can influence decision makers and sway the project in your direction. I recently was on a successful call and thought I would share the details. The call was with a new client, a large medical pharmaceutical company on…