All posts in Illustration

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Breaking Into New Markets as an Illustrator or Photographer

Question: I want to break into new markets, but I need a plan. What do I need to break into new business – new work, reworked images, etc.? Make a list of all the things you wish to achieve by…

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Branding Mistakes & How to Avoid Them

What are some of the biggest branding mistakes? And what are some frequently unasked questions that people should think about when developing their brand? In the photo industry, “branding” seems to be a dirty eight-letter word, even though it’s crucial…

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Avoiding The Summer Lull

Summer is day trips to the beach, dining al fresco, sipping your favorite rosé. It’s impossible not to love Summer. Work tends to be a bit quieter at this time of year, so it’s tempting to play hooky and spend…

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Why Is Brand Building Important in The Digital Age

One of the biggest realizations brands need to understand is how important branding and integrating with the digital age is. There is a disruption of the status quo in every industry. Technology advancements along with social media are turning this…

kaboompics_Color Palette Guide. Sample Colors Catalog.

Trends of 2019

In today’s market place we see trends in all areas and specialties. Now, I’m not saying to be a trendy photographer, but having the awareness as to what is selling in the marketplace as well as appealing to brands and…


What It Takes To Be An Editorial Illustrator

We sat down with Editorial Illustrator, Rocco Baviera to learn what it takes to make it in this industry. Rocco Baviera’s digital, earth-friendly illustrations combine a stylish, retro aesthetic with a modern, sophisticated color palette, bold shapes, pattern and texture. Rocco’s work…

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A Success Story: Darren McKee

Children’s book illustrator Darren McKee boasts over twenty years of experience in the field. His blissful, whimsical and playful illustrations cover subjects and specialties ranging from Animals, Education and Greeting Cards to Americana, Food & Beverage and Environmental. Darren brings…


How Art Directors Stay Inspired

Art Directors Vince Murray, Carmelo Rodriguez, Rob DeLuke and Kathryn McFarlane have all teamed up with FoundFolios to share with us their daily inspiration, their recent work and the aspects of daily life that fuel their daily motivation. Coming from all…


Developing New Marketing Avenues

In my new role, my goal at the company is to find ways to evolve the support to our industry; to keep you abreast of what we are working on and what we have unveiled. We always start with a…


A Success Story: Kris Easler

Our featured success story is from Kris Easler, a Chicago based freelance illustrator. She identifies one of her goals as being able to successfully work as an illustrator in the publishing market, specifically with young adult and children’s books. Given…