All posts in Inspiration

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2020 Trends

I continuously look forward to this time of year when I begin to see the new trend reports that are being released. I’m always excited to see what Pantone chooses for the color of the year and what J. Walter…

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How to curate a successful Instagram account

Like anything worthwhile, making Instagram a successful part of your business requires a good work ethic, scheduled time for research and studying the marketplace as well as the patience to evolve your progress over time. The good news is that…

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Our 2019 Holiday Gift Guide for Creatives

Every year the warm weather ends quicker than the last and in blows the cold, winter weather. We might not be ready for the snow just yet, but we’re ready for holiday giving. Nothing feels better than showing those most…

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Breaking Into New Markets as an Illustrator or Photographer

Question: I want to break into new markets, but I need a plan. What do I need to break into new business – new work, reworked images, etc.? Make a list of all the things you wish to achieve by…

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Productivity Boosting Tips For Every Photographer

Photographers are busy people – always thinking up new ways to get sharper shots, pitching their services to prospects and already juggling their current base of clients. When you’re this busy, mastering productivity isn’t an option; it’s a must. Mastering productivity…

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The Four Letter Word Creatives Need in Their Vocabulary, HELP!

I woke this morning, desperately wanting to go back to sleep after a 12- hour product shoot the day before and knowing that I still have three shoots in my queue to edit before getting to this latest mammoth. Plus,…

The Marketing Lab proven branding guidelines that work - Rhoni Epstein and Susan Baraz - Agency Access blog-resized-600

Why Is Brand Building Important in The Digital Age

One of the biggest realizations brands need to understand is how important branding and integrating with the digital age is. There is a disruption of the status quo in every industry. Technology advancements along with social media are turning this…

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Tips & Tools to Help You Develop a New Skill

As an artist, learning a new skill or technique requires a lot of practice, studying and dedication. No matter how excited you are to learn something new, there is still a certain amount of effort that must be put in to achieve…

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Ask Yourself These 7 Questions To Get The Most Out Of Your Marketing

As a serious player in the game for over a decade, we have come to realize how important it is for artists to have a clear understanding of their market, what their needs are and how to get in front…

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2019 Trends

In today’s market place we see trends in all areas and specialties. Now, I’m not saying to be a trendy photographer, but having the awareness as to what is selling in the marketplace as well as appealing to brands and…