As a serious player in the game for over a decade, we have come to realize how important it is for artists to have a clear understanding of their market, what their needs are and how to get in front…
In today’s market place we see trends in all areas and specialties. Now, I’m not saying to be a trendy photographer, but having the awareness as to what is selling in the marketplace as well as appealing to brands and…
At this point in your career, you should have an understanding of your emotional brand, your physical brand and how they work together. Having the knowledge of how to communicate both verbally and visually who you are and what you…
With the New Year comes feelings of starting fresh, working hard and setting new goals! These feelings can be a bit daunting, so we’re stepping in to help make 2019 your best year yet. We’re bringing our well-received Vision seminar…
In today’s day and age, the most successful marketing results are ones that utilize multiple channels. As a commercial artist, there are 12 channels of marketing that I, as a Creative Consultant, consider to be extremely viable. Please note that…
In the world of photography today, there is a massive demand for capturing different and unique photographs to make portfolios more compelling for clients. Diversifying your portfolio is essential if you want to capture the interest of your clients and…
Creative block is the greatest enemy of an artist. It can sneak up anytime, take over and fill your brain with anxiety. It is okay to experience this feeling; you’re not alone in this. Even though it is said that…
This interview was originally written by Mara Serdans and posted on her blog, Mara’s Mix. Today marks the beginning of a Q&A series I’ll be featuring on my blog including interviews with artists, agents and creative luminaries in the industry. The…
It is said that every failure is a stepping stone to success and every mistake is another opportunity to learn. However, when you are a small business owner, too many mistakes will completely ruin your prospects. Fact: 80% of all…
In today’s world, it can be quite challenging for photographers to turn their passion into a lucrative profession. Everyone these days is becoming photographer thanks to smartphones, and numerous photos posted online have diluted the value of true photographic talent….