Question: I want to break into new markets, but I need a plan. What do I need to break into new business – new work, reworked images, etc.? Make a list of all the things you wish to achieve by…
Photographers are busy people – always thinking up new ways to get sharper shots, pitching their services to prospects and already juggling their current base of clients. When you’re this busy, mastering productivity isn’t an option; it’s a must. Mastering productivity…
I woke this morning, desperately wanting to go back to sleep after a 12- hour product shoot the day before and knowing that I still have three shoots in my queue to edit before getting to this latest mammoth. Plus,…
One of the biggest realizations brands need to understand is how important branding and integrating with the digital age is. There is a disruption of the status quo in every industry. Technology advancements along with social media are turning this…
As an artist, learning a new skill or technique requires a lot of practice, studying and dedication. No matter how excited you are to learn something new, there is still a certain amount of effort that must be put in to achieve…
As a serious player in the game for over a decade, we have come to realize how important it is for artists to have a clear understanding of their market, what their needs are and how to get in front…
In today’s market place we see trends in all areas and specialties. Now, I’m not saying to be a trendy photographer, but having the awareness as to what is selling in the marketplace as well as appealing to brands and…
At this point in your career, you should have an understanding of your emotional brand, your physical brand and how they work together. Having the knowledge of how to communicate both verbally and visually who you are and what you…
With the New Year comes feelings of starting fresh, working hard and setting new goals! These feelings can be a bit daunting, so we’re stepping in to help make 2019 your best year yet. We’re bringing our well-received Vision seminar…
In today’s day and age, the most successful marketing results are ones that utilize multiple channels. As a commercial artist, there are 12 channels of marketing that I, as a Creative Consultant, consider to be extremely viable. Please note that…