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All posts in Marketing

AXS Hangouts: New Year, New Goals

On January 11th, AXS Photo Director, Amanda Sosa Stone and photography team Ben Lowy & Marvi Lacar connected and had an eye opening conversation. Listen along as they dive into the nitty gritty of what it really means to make…


Protecting Your Assets: Insurance Fundamentals, Part 2

In the tenth segment of the Protecting Your Assets series, Judy Herrmann of 2goodthings.com covers the ins and outs of all the different types of insurance that still and motion photographers are most likely to need, including: Business Liability Insurance…


Protecting Your Assets: Insurance Fundamentals, Part One

In the ninth segment of the Protecting Your Assets series, Judy Herrmann, covers what photographers need to know about finding and working with a reputable insurance agent and company. Topics include: The different insurance agents you might need What to…

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Instagram 101 for Fashion Photographers

This article originally appeared on Breed. As a Fashion Photographer Instagram, should be among your most frequently used apps. It’s a great way to showcase your latest work, keep your followers updated, attract new collaborators, and impress new clients. But building…

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Holiday Gift Guide For Creatives

The holiday season is officially upon us. Do you have a certain creative in mind for secret santa but you’re not sure what to send? Indulge in our list of 10 unique gift ideas and allow the consultants at AXS to…

Protecting Your Assets: Making Better Financial Decisions

In the eighth segment of the Protecting Your Assets series, Judy Herrmann of 2goodthings.com, shows you how to take your CODB Analysis to a whole new level by using a simple spreadsheet she developed to explore how different projects at…

AXS Hangouts: Finding Your Vision, Part Two

Finding Your Vision, Part One was so well received that we had to come back for a second segment. We feel so strongly that developing a vision is an exploration that should be done by all artists – that we wanted…

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AXS Pocket Guide: Finding Your Vision

Through research with creatives, trend reports and industry content, we know that today’s buyers are looking for artists with a clearly defined visual approach. We also know by working with artists every day, that it’s hard to define their visual…

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A Success Story: Brian Ach

“Is there anybody… out there?” The marketing process, for me, often resembled this Pink Floyd song. I had done my own email campaign, followed by a postcard mailing…once…but found it basically impossible to track any sort of qualitative result, and…

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The New “American Dream”: A Healthy Work-Life Balance

Work–life balance is defined as “a concept including proper prioritizing between “work” (career and ambition) and “lifestyle” (health, pleasure, leisure, family and spiritual development/meditation).” A few months back, we sat down with award-winning husband and wife photography team Ben Lowy…