When I was a Campaign Manager here at Agency Access, I was often asked by our members “how does marketing actually work?” To begin talking about how marketing works, I think it is important to go over exactly what marketing…
With all the electronic forms of communication, surprisingly enough direct mail is on the rise. More and more creatives in our industry are appreciating the tactile, personal and touch. Even print has gone digital and this has made it much…
Though photography is our passion, it is also a business – and it needs to be managed as such in order to make a living while continuing to do what we love. In other words, what goes on beyond the…
Hey, gang. Dom + Jarrod, a.k.a. Little Outdoor Giants, here. AXS came to us and asked us to guest post on the blog here and share some of our absolute favorite photographs we’ve made over the years and why it…
Becoming a photographer is not the “easy route” by any means. The photography business is tough. Whether it be the marketplace competition or stock agencies driving down prices, there is always another hurdle to jump over. However, there is one…
When it comes to cold calling, picking up the phone can be a daunting task. Let’s all be honest, who really likes doing this? Change your mindset by having a reason or purpose for calling. More than likely, you want…
Simply stated, branding is the quickest way for you to express what you do and what you can offer. Think of it as your face in the marketplace. It shows others that you have taken the time to seriously consider…
Think about the last time you shopped for a car, a vacuum, or a hotel room. The internet has changed how we decide what to buy. As consumers today, we are educated, technologically advanced, and have a crazy amount of…
Do you know where your images are? You just might be surprised. Most professional photographers know copyright infringement is rampant and is a major drag on the industry. But do you really know how bad it is? At ImageRights, we’ve…
As a serious player in the game for over a decade, we have come to realize how important it is for photographers to have a clear understanding of their market, what their needs are and how to get in front…