All posts in Marketing

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Upcoming Webinar: Insights to obtain photographic success

REGISTER HERE You’ve got your camera, your website locked and loaded with your best images, and you’re ready to start booking clients and creating work you love in the process. But, before you hit send on that next email blast…

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Breaking Into New Markets as an Illustrator or Photographer

Question: I want to break into new markets, but I need a plan. What do I need to break into new business – new work, reworked images, etc.? Make a list of all the things you wish to achieve by…

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Productivity Boosting Tips For Every Photographer

Photographers are busy people – always thinking up new ways to get sharper shots, pitching their services to prospects and already juggling their current base of clients. When you’re this busy, mastering productivity isn’t an option; it’s a must. Mastering productivity…

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The Four Letter Word Creatives Need in Their Vocabulary, HELP!

I woke this morning, desperately wanting to go back to sleep after a 12- hour product shoot the day before and knowing that I still have three shoots in my queue to edit before getting to this latest mammoth. Plus,…

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Branding Mistakes & How to Avoid Them

What are some of the biggest branding mistakes? And what are some frequently unasked questions that people should think about when developing their brand? In the photo industry, “branding” seems to be a dirty eight-letter word, even though it’s crucial…

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Why Is Brand Building Important in The Digital Age

One of the biggest realizations brands need to understand is how important branding and integrating with the digital age is. There is a disruption of the status quo in every industry. Technology advancements along with social media are turning this…

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Ask Yourself These 7 Questions To Get The Most Out Of Your Marketing

As a serious player in the game for over a decade, we have come to realize how important it is for artists to have a clear understanding of their market, what their needs are and how to get in front…

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Trends of 2019

In today’s market place we see trends in all areas and specialties. Now, I’m not saying to be a trendy photographer, but having the awareness as to what is selling in the marketplace as well as appealing to brands and…

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Email Deliverability: Why your emails may be hitting the SPAM folder

Deliverability is such a tricky subject as there are so many factors that come into play — things like the way an email is coded, the frequency emails are sent to the same recipients, corporate junk filters, rapidly changing rules…

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Presenting Your Creative Vision

At this point in your career, you should have an understanding of your emotional brand, your physical brand and how they work together. Having the knowledge of how to communicate both verbally and visually who you are and what you…