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All posts in Marketing

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ImageRights: Convert Infringements into Profits

Becoming a photographer is not the “easy route” by any means. The photography business is tough. Whether it be the marketplace competition or stock agencies driving down prices, there is always another hurdle to jump over.  However, there is one…

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Tips & Tricks to Making Your Best Cold Calls

When it comes to cold calling, picking up the phone can be a daunting task. Let’s all be honest, who really likes doing this? Change your mindset by having a reason or purpose for calling.  More than likely, you want…

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The Importance of Branding and “Wow” Piece Marketing

Simply stated, branding is the quickest way for you to express what you do and what you can offer. Think of it as your face in the marketplace. It shows others that you have taken the time to seriously consider…

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Adapting to the Buying Habits of Today’s Consumers

Think about the last time you shopped for a car, a vacuum, or a hotel room. The internet has changed how we decide what to buy. As consumers today, we are educated, technologically advanced, and have a crazy amount of…

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ImageRights: Do You Know Where Your Images Are?

Do you know where your images are? You just might be surprised. Most professional photographers know copyright infringement is rampant and is a major drag on the industry. But do you really know how bad it is? At ImageRights, we’ve…

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Defining Your Target Market and List Building Effectively

As a serious player in the game for over a decade, we have come to realize how important it is for photographers to have a clear understanding of their market, what their needs are and how to get in front…

AXS Hangouts: New Year, New Goals

On January 11th, AXS Photo Director, Amanda Sosa Stone and photography team Ben Lowy & Marvi Lacar connected and had an eye opening conversation. Listen along as they dive into the nitty gritty of what it really means to make…

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ImageRights: Every Photographer Needs to Start Doing This Now

An insect photographer has taken in nearly $250,000 cash, in his pocket, from pursuing copyright infringement claims. An architectural photographer has made an extra $150,000 on the side. How is this possible? They religiously register their photos with the US…


Protecting Your Assets: Insurance Fundamentals, Part 2

In the tenth segment of the Protecting Your Assets series, Judy Herrmann of 2goodthings.com covers the ins and outs of all the different types of insurance that still and motion photographers are most likely to need, including: Business Liability Insurance…

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ImageRights: Combatting Copyright Theft

What if millions of pieces of artwork were stolen and the robbery went unnoticed? One may say that is impossible; but in today’s world of technology and access, the inconceivable is in fact our harsh reality. Thousands of images are…