I continuously look forward to this time of year when I begin to see the new trend reports that are being released. I’m always excited to see what Pantone chooses for the color of the year and what J. Walter…
Like anything worthwhile, making Instagram a successful part of your business requires a good work ethic, scheduled time for research and studying the marketplace as well as the patience to evolve your progress over time. The good news is that…
Every year the warm weather ends quicker than the last and in blows the cold, winter weather. We might not be ready for the snow just yet, but we’re ready for holiday giving. Nothing feels better than showing those most…
Grab our latest pocket guide, produced by our very own Consultant and Instagram guru, Karen D’Silva. Full of tips and tricks to help you navigate the sometimes, choppy waters of Instagram for business. We cover everything from what to post…
WATCH NOW You’ve got your camera, your website locked and loaded with your best images, and you’re ready to start booking clients and creating work you love in the process. But, before you hit send on that next email blast…
Question: I want to break into new markets, but I need a plan. What do I need to break into new business – new work, reworked images, etc.? Make a list of all the things you wish to achieve by…
Photographers are busy people – always thinking up new ways to get sharper shots, pitching their services to prospects and already juggling their current base of clients. When you’re this busy, mastering productivity isn’t an option; it’s a must. Mastering productivity…
What are some of the biggest branding mistakes? And what are some frequently unasked questions that people should think about when developing their brand? In the photo industry, “branding” seems to be a dirty eight-letter word, even though it’s crucial…
Summer is day trips to the beach, dining al fresco, sipping your favorite rosé. It’s impossible not to love Summer. Work tends to be a bit quieter at this time of year, so it’s tempting to play hooky and spend…
One of the biggest realizations brands need to understand is how important branding and integrating with the digital age is. There is a disruption of the status quo in every industry. Technology advancements along with social media are turning this…