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All posts in Photography

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Maximize The Effectiveness of Your Facebook Business Page

Nowadays, the majority of people see Facebook as the ultimate social media platform to engage with customers and prospects. It’s simple, just create your business page and people will flock to it and you’ll attract more clients, right? That’s the…

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Properly Optimize Your Email Blasts to Get Better Results

For email marketers, there’s one email strategy that proves to be both effective, but cringe-worthy at the same time. Any guesses? We are referring to the email blast. Don’t get us wrong, we are not saying that you should stop…

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How to Market Your Photography Business on a Tight Budget

It’s impossible to deny the power of advertising, being that spending in this industry was close to 550 billion in 2017. But, with shoot related expenses overwhelming the budgets of photography business owners, it’s easy to refrain from spending on…

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5 Questions With Artist Agent Andrea Stern

This interview was originally written by Mara Serdans and posted on her blog, Mara’s Mix. Today marks the beginning of a Q&A series I’ll be featuring on my blog including interviews with artists, agents and creative luminaries in the industry. The…

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How to Avoid Common Small Business Marketing Pitfalls

It is said that every failure is a stepping stone to success and every mistake is another opportunity to learn. However, when you are a small business owner, too many mistakes will completely ruin your prospects. Fact: 80% of all…

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All About That ‘Base

As a serious player in the game for over a decade, we have come to realize how important it is for photographers to have a clear understanding of their market, what their needs are and how to get in front…

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How to Make Money as a Photographer

In today’s world, it can be quite challenging for photographers to turn their passion into a lucrative profession. Everyone these days is becoming photographer thanks to smartphones, and numerous photos posted online have diluted the value of true photographic talent….

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What Makes a Marketing Plan Successful?

Smart business owners realize the importance of a business plan in directing their company to success. One critical part of that plan is the marketing strategy. Since the marketing strategy is covered under the umbrella of the bigger business plan,…

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Keep Calm and Comply with GDPR – We do!

With CAN-SPAM and CASL already in your email marketing lexicon, the time has come to be aware of another legislative acronym: GDPR. Unfamiliar with what we are referring to? Keep reading and we will break it down for you. Beginning…

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The Bare Bones of Unified Brand Presence Management

What converts a business into a worldwide brand? A loyal base of satisfied customers and globally intrigued leads. But that would be hard to achieve without a broad social presence and a unified brand experience. What does a unified brand…