This interview was originally written by Mara Serdans and posted on her blog, Mara’s Mix. Today marks the beginning of a Q&A series I’ll be featuring on my blog including interviews with artists, agents and creative luminaries in the industry. The…
It is said that every failure is a stepping stone to success and every mistake is another opportunity to learn. However, when you are a small business owner, too many mistakes will completely ruin your prospects. Fact: 80% of all…
As a serious player in the game for over a decade, we have come to realize how important it is for photographers to have a clear understanding of their market, what their needs are and how to get in front…
In today’s world, it can be quite challenging for photographers to turn their passion into a lucrative profession. Everyone these days is becoming photographer thanks to smartphones, and numerous photos posted online have diluted the value of true photographic talent….
Smart business owners realize the importance of a business plan in directing their company to success. One critical part of that plan is the marketing strategy. Since the marketing strategy is covered under the umbrella of the bigger business plan,…
With CAN-SPAM and CASL already in your email marketing lexicon, the time has come to be aware of another legislative acronym: GDPR. Unfamiliar with what we are referring to? Keep reading and we will break it down for you. Beginning…
What converts a business into a worldwide brand? A loyal base of satisfied customers and globally intrigued leads. But that would be hard to achieve without a broad social presence and a unified brand experience. What does a unified brand…
The holiday season has arrived and so has our 2017 Gift Guide for Creatives! The consultants at AXS have taken the time to compile a list of unique and thoughtful gift ideas perfect for anyone on your creative Secret Santa list….
With spending in flux this holiday season, we need to address scams. Scams in our industry are REAL and can strike when least suspecting. Your hard-earned year-end surplus deserves to stay where it belongs and utilized to YOUR choosing. One…
A rep is someone who REP-PRESENTS you. A rep wants to be the voice of someone they believe in, someone they trust, and someone they want to be associated with. A rep and a photographer have a relationship that has…