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All posts in Productivity

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The Photographer’s Survival Guide to Marketing

We’ve teamed up with our good friends at Photoshelter to share with you everything we’ve learned from decades of experience helping our clients build their business. The result is a guide that every photographer should have in their marketing arsenal. Chock-full…

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Marketing: Making an Impression

When I was a Campaign Manager here at Agency Access, I was often asked by our members “how does marketing actually work?” To begin talking about how marketing works, I think it is important to go over exactly what marketing…

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Direct Mail Marketing in the Digital Age

With all the electronic forms of communication, surprisingly enough direct mail is on the rise. More and more creatives in our industry are appreciating the tactile, personal and touch. Even print has gone digital and this has made it much…

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From Editorial to Advertising

I often work with photographers who are making the transition from editorial to advertising assignments. One of the biggest challenges for them is navigating through the process of estimating the photo and licensing fees. The world of advertising is very…

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How To Build Your Business by Building Relationships

Though photography is our passion, it is also a business – and it needs to be managed as such in order to make a living while continuing to do what we love. In other words, what goes on beyond the…

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ImageRights: Convert Infringements into Profits

Becoming a photographer is not the “easy route” by any means. The photography business is tough. Whether it be the marketplace competition or stock agencies driving down prices, there is always another hurdle to jump over.  However, there is one…

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Tips & Tricks to Making Your Best Cold Calls

When it comes to cold calling, picking up the phone can be a daunting task. Let’s all be honest, who really likes doing this? Change your mindset by having a reason or purpose for calling.  More than likely, you want…

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The Importance of Branding and “Wow” Piece Marketing

Simply stated, branding is the quickest way for you to express what you do and what you can offer. Think of it as your face in the marketplace. It shows others that you have taken the time to seriously consider…

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ImageRights: Do You Know Where Your Images Are?

Do you know where your images are? You just might be surprised. Most professional photographers know copyright infringement is rampant and is a major drag on the industry. But do you really know how bad it is? At ImageRights, we’ve…

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Defining Your Target Market and List Building Effectively

As a serious player in the game for over a decade, we have come to realize how important it is for photographers to have a clear understanding of their market, what their needs are and how to get in front…