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All posts in Productivity

AXS Hangouts: New Year, New Goals

On January 11th, AXS Photo Director, Amanda Sosa Stone and photography team Ben Lowy & Marvi Lacar connected and had an eye opening conversation. Listen along as they dive into the nitty gritty of what it really means to make…


Protecting Your Assets: Insurance Fundamentals, Part 2

In the tenth segment of the Protecting Your Assets series, Judy Herrmann of 2goodthings.com covers the ins and outs of all the different types of insurance that still and motion photographers are most likely to need, including: Business Liability Insurance…


Protecting Your Assets: Insurance Fundamentals, Part One

In the ninth segment of the Protecting Your Assets series, Judy Herrmann, covers what photographers need to know about finding and working with a reputable insurance agent and company. Topics include: The different insurance agents you might need What to…

Protecting Your Assets: Making Better Financial Decisions

In the eighth segment of the Protecting Your Assets series, Judy Herrmann of 2goodthings.com, shows you how to take your CODB Analysis to a whole new level by using a simple spreadsheet she developed to explore how different projects at…

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AXS Pocket Guide: Finding Your Vision

Through research with creatives, trend reports and industry content, we know that today’s buyers are looking for artists with a clearly defined visual approach. We also know by working with artists every day, that it’s hard to define their visual…

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The New “American Dream”: A Healthy Work-Life Balance

Work–life balance is defined as “a concept including proper prioritizing between “work” (career and ambition) and “lifestyle” (health, pleasure, leisure, family and spiritual development/meditation).” A few months back, we sat down with award-winning husband and wife photography team Ben Lowy…

Protecting Your Assets: CODB and Your Bottom Line

In the seventh segment of the Protecting Your Assets series, Judy Herrmann of 2goodthings.com, explains how to use a Cost of Doing Business Analysis to get a handle on your bottom line, including: What your CODB is and what it…

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Creating A Deeper Brand Involvement

Over the years, I’ve worked on a wide variety of still life projects. Some clients come with a pre-determined look and tight layouts. For these clients, my job becomes the realization of the client’s vision and my influence will be…


Protecting Your Assets: Bookkeeping Basics

In the sixth segment of the Protecting Your Assets series, Judy Herrmann of 2goodthings.com, outlines what every photographer needs to understand about basic book-keeping including: The best book-keeping software for your business Setting up your Chart of Accounts Managing receipts…

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The Art of the Creative Call

A strong creative call can influence decision makers and sway the project in your direction. I recently was on a successful call and thought I would share the details. The call was with a new client, a large medical pharmaceutical company on…