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All posts in Productivity


5 Questions With Artist Agent Andrea Stern

This interview was originally written by Mara Serdans and posted on her blog, Mara’s Mix. Today marks the beginning of a Q&A series I’ll be featuring on my blog including interviews with artists, agents and creative luminaries in the industry. The…


How to Avoid Common Small Business Marketing Pitfalls

It is said that every failure is a stepping stone to success and every mistake is another opportunity to learn. However, when you are a small business owner, too many mistakes will completely ruin your prospects. Fact: 80% of all…


All About That ‘Base

As a serious player in the game for over a decade, we have come to realize how important it is for photographers to have a clear understanding of their market, what their needs are and how to get in front…


What Makes a Marketing Plan Successful?

Smart business owners realize the importance of a business plan in directing their company to success. One critical part of that plan is the marketing strategy. Since the marketing strategy is covered under the umbrella of the bigger business plan,…


How to Diversify Your Social Media Strategy

Whether you’re running social media campaigns for a small business or a multinational firm, it’s important that every person on your team is on the same page. You’ve probably seen strategy experts enunciating the significance of a unified social media strategy, but…


The Bare Bones of Unified Brand Presence Management

What converts a business into a worldwide brand? A loyal base of satisfied customers and globally intrigued leads. But that would be hard to achieve without a broad social presence and a unified brand experience. What does a unified brand…


SCAM ALERT: Fake Photography Gigs

With spending in flux this holiday season, we need to address scams. Scams in our industry are REAL and can strike when least suspecting. Your hard-earned year-end surplus deserves to stay where it belongs and utilized to YOUR choosing. One…

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Why I’m Not Repping You

A rep is someone who REP-PRESENTS you. A rep wants to be the voice of someone they believe in, someone they trust, and someone they want to be associated with. A rep and a photographer have a relationship that has…

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The Photographer’s Survival Guide to Marketing

We’ve teamed up with our good friends at Photoshelter to share with you everything we’ve learned from decades of experience helping our clients build their business. The result is a guide that every photographer should have in their marketing arsenal. Chock-full…


Marketing: Making an Impression

When I was a Campaign Manager here at Agency Access, I was often asked by our members “how does marketing actually work?” To begin talking about how marketing works, I think it is important to go over exactly what marketing…