All posts in Social Media

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Maximize The Effectiveness of Your Facebook Business Page

Nowadays, the majority of people see Facebook as the ultimate social media platform to engage with customers and prospects. It’s simple, just create your business page and people will flock to it and you’ll attract more clients, right? That’s the…

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5 Questions With Artist Agent Andrea Stern

This interview was originally written by Mara Serdans and posted on her blog, Mara’s Mix. Today marks the beginning of a Q&A series I’ll be featuring on my blog including interviews with artists, agents and creative luminaries in the industry. The…

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How to Diversify Your Social Media Strategy

Whether you’re running social media campaigns for a small business or a multinational firm, it’s important that every person on your team is on the same page. You’ve probably seen strategy experts enunciating the significance of a unified social media strategy, but…

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The Bare Bones of Unified Brand Presence Management

What converts a business into a worldwide brand? A loyal base of satisfied customers and globally intrigued leads. But that would be hard to achieve without a broad social presence and a unified brand experience. What does a unified brand…

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Meta Description Tag Suddenly of No SEO Value? Well, Sort of!

One of the biggest challenges of being in the business of optimizing websites for the search engines is keeping up to date each time they change their ranking algorithms. It is believed that Google analyzes more than 200 factors (or…

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Instagram 101 for Fashion Photographers

This article originally appeared on Breed. As a Fashion Photographer Instagram, should be among your most frequently used apps. It’s a great way to showcase your latest work, keep your followers updated, attract new collaborators, and impress new clients. But building…

SEO Essentials: Useful Tools to Improve Search Engine Ranking

In this video, Blake shares two useful tools for those working to improve their site’s rank in the search engines. One will help you to determine where your site currently ranks on all three search engines for your keyword phrases….

SEO Essentials: On-Page Optimization

In the second installment of our search engine optimization, or SEO series, Blake Discher, founder of GO-SEO, shares actionable steps you can take with on-page optimization suggestions. These simple five steps can help your site rise in the search rankings.

SEO Essentials: Helping Clients Find Your Photography Business Online

In the first of three videos about Search Engine Optimization, or SEO, Blake Discher shares some basic information about the importance of SEO in your marketing and reveals critical information about what determines where a site will rank. You’ll learn what…

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A Success Story: Kevin D. Liles

My name is Kevin D. Liles, and I am a documentary, portrait, and commercial photographer based in Atlanta. I have clients ranging from the Atlanta Falcons to The New York Times. Before going freelance full-time in 2011, I worked as…