All posts in Technique

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Top 8 Tools and Software for Small Business Owners

When someone dreams of becoming a professional photographer, he or she envisions ideas of creative freedom, exciting clients, and endless possibilities. That dream rarely includes laborious and time-consuming paperwork, hours of editing, contract negotiations with clients, invoicing or tax filings,…

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Going Retro – Adopting Technology from the Past to Diversify Your Portfolio

In the world of photography today, there is a massive demand for capturing different and unique photographs to make portfolios more compelling for clients. Diversifying your portfolio is essential if you want to capture the interest of your clients and…

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Tips for Creating Content that Both Customers and Search Engines Love

These days almost everyone is using blogs to post content that captures the attention of their readers. However, the biggest challenge that content marketers and bloggers are facing is churning out content that not only appeals to customers but is…

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Properly Optimize Your Email Blasts to Get Better Results

For email marketers, there’s one email strategy that proves to be both effective, but cringe-worthy at the same time. Any guesses? We are referring to the email blast. Don’t get us wrong, we are not saying that you should stop…

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How to Market Your Photography Business on a Tight Budget

It’s impossible to deny the power of advertising, being that spending in this industry was close to 550 billion in 2017. But, with shoot related expenses overwhelming the budgets of photography business owners, it’s easy to refrain from spending on…

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All About That ‘Base

As a serious player in the game for over a decade, we have come to realize how important it is for photographers to have a clear understanding of their market, what their needs are and how to get in front…

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Meta Description Tag Suddenly of No SEO Value? Well, Sort of!

One of the biggest challenges of being in the business of optimizing websites for the search engines is keeping up to date each time they change their ranking algorithms. It is believed that Google analyzes more than 200 factors (or…

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From Editorial to Advertising

I often work with photographers who are making the transition from editorial to advertising assignments. One of the biggest challenges for them is navigating through the process of estimating the photo and licensing fees. The world of advertising is very…

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Adapting to the Buying Habits of Today’s Consumers

Think about the last time you shopped for a car, a vacuum, or a hotel room. The internet has changed how we decide what to buy. As consumers today, we are educated, technologically advanced, and have a crazy amount of…

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Defining Your Target Market and List Building Effectively

As a serious player in the game for over a decade, we have come to realize how important it is for photographers to have a clear understanding of their market, what their needs are and how to get in front…