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All posts in Technique

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Properly Optimize Your Email Blasts to Get Better Results

For email marketers, there’s one email strategy that proves to be both effective, but cringe-worthy at the same time. Any guesses? We are referring to the email blast. Don’t get us wrong, we are not saying that you should stop…

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How to Market Your Photography Business on a Tight Budget

It’s impossible to deny the power of advertising, being that spending in this industry was close to 550 billion in 2017. But, with shoot related expenses overwhelming the budgets of photography business owners, it’s easy to refrain from spending on…

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All About That ‘Base

As a serious player in the game for over a decade, we have come to realize how important it is for photographers to have a clear understanding of their market, what their needs are and how to get in front…

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Meta Description Tag Suddenly of No SEO Value? Well, Sort of!

One of the biggest challenges of being in the business of optimizing websites for the search engines is keeping up to date each time they change their ranking algorithms. It is believed that Google analyzes more than 200 factors (or…

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From Editorial to Advertising

I often work with photographers who are making the transition from editorial to advertising assignments. One of the biggest challenges for them is navigating through the process of estimating the photo and licensing fees. The world of advertising is very…

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Adapting to the Buying Habits of Today’s Consumers

Think about the last time you shopped for a car, a vacuum, or a hotel room. The internet has changed how we decide what to buy. As consumers today, we are educated, technologically advanced, and have a crazy amount of…

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Defining Your Target Market and List Building Effectively

As a serious player in the game for over a decade, we have come to realize how important it is for photographers to have a clear understanding of their market, what their needs are and how to get in front…

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Instagram 101 for Fashion Photographers

This article originally appeared on Breed. As a Fashion Photographer Instagram, should be among your most frequently used apps. It’s a great way to showcase your latest work, keep your followers updated, attract new collaborators, and impress new clients. But building…

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An Interview With The Creative Minds of Alter

Alter is the premier studio repped by Janice Moses Represents, that does not limit themselves to just CGI alone, but dives headfirst into everything from photography to retouching, VFX to VR. From conception to post-production, Alter partners with creative minds to…

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What It Takes To Be An Editorial Illustrator

We sat down with Editorial Illustrator, Rocco Baviera to learn what it takes to make it in this industry. Rocco Baviera’s digital, earth-friendly illustrations combine a stylish, retro aesthetic with a modern, sophisticated color palette, bold shapes, pattern and texture. Rocco’s work…