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All posts in Technique

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From Editorial to Advertising

I often work with photographers who are making the transition from editorial to advertising assignments. One of the biggest challenges for them is navigating through the process of estimating the photo and licensing fees. The world of advertising is very…

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Adapting to the Buying Habits of Today’s Consumers

Think about the last time you shopped for a car, a vacuum, or a hotel room. The internet has changed how we decide what to buy. As consumers today, we are educated, technologically advanced, and have a crazy amount of…

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Defining Your Target Market and List Building Effectively

As a serious player in the game for over a decade, we have come to realize how important it is for photographers to have a clear understanding of their market, what their needs are and how to get in front…

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Instagram 101 for Fashion Photographers

This article originally appeared on Breed. As a Fashion Photographer Instagram, should be among your most frequently used apps. It’s a great way to showcase your latest work, keep your followers updated, attract new collaborators, and impress new clients. But building…

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An Interview With The Creative Minds of Alter

Alter is the premier studio repped by Janice Moses Represents, that does not limit themselves to just CGI alone, but dives headfirst into everything from photography to retouching, VFX to VR. From conception to post-production, Alter partners with creative minds to…

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What It Takes To Be An Editorial Illustrator

We sat down with Editorial Illustrator, Rocco Baviera to learn what it takes to make it in this industry. Rocco Baviera’s digital, earth-friendly illustrations combine a stylish, retro aesthetic with a modern, sophisticated color palette, bold shapes, pattern and texture. Rocco’s work…

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The Art of the Creative Call

A strong creative call can influence decision makers and sway the project in your direction. I recently was on a successful call and thought I would share the details. The call was with a new client, a large medical pharmaceutical company on…

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Providing a Photography Estimate to Growing Businesses

We’ve all been there. Trying to interpret what a client needs from an email that says “Hey we love your work, how much is your day rate?” We all have different types of clients. Editorial, advertising, corporate, and some businesses…

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Let Your Freak Flag Fly

It’s often the case that finding yourself as an artist is difficult with all the noise out there and, of course, the obligation of needing to make a living with the work you’re creating. It is a difficult thing to…

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Deciphering Your Data

As Director of Brand Development, one of my interests is meeting with our members to chat about our services. After close to a year of doing just that, I am impressed with how tenacious and smart our members are when…