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How to Know If Photography Gear Is Worth the Investment

Photography gear can be extremely expensive. Many photographers experience an occasional bout of gear envy and decide to invest in a camera or lens to enhance the quality of their images. However, when photographers buy gear without proper research, it…

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Top 8 Tools and Software for Small Business Owners

When someone dreams of becoming a professional photographer, he or she envisions ideas of creative freedom, exciting clients, and endless possibilities. That dream rarely includes laborious and time-consuming paperwork, hours of editing, contract negotiations with clients, invoicing or tax filings,…

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Going Retro – Adopting Technology from the Past to Diversify Your Portfolio

In the world of photography today, there is a massive demand for capturing different and unique photographs to make portfolios more compelling for clients. Diversifying your portfolio is essential if you want to capture the interest of your clients and…

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Marketing Automation: Is it bad for your business?

Wouldn’t it be great if you could get help with segmentation, lead generation, lead scoring, cross-selling, ROI measurement AND customer retention? Marketing automation can assist you in all of these tasks, but before you begin, you must know how to…

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Conquering Your Creative Block

Creative block is the greatest enemy of an artist. It can sneak up anytime, take over and fill your brain with anxiety. It is okay to experience this feeling; you’re not alone in this. Even though it is said that…

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Tips for Creating Content that Both Customers and Search Engines Love

These days almost everyone is using blogs to post content that captures the attention of their readers. However, the biggest challenge that content marketers and bloggers are facing is churning out content that not only appeals to customers but is…

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Marketing Your Photography Business

You capture stunning pictures. Your photography skills are extraordinary. Your clients love the way you share their story through your photographs. Your spectacular portfolio shows how skilled and passionate you are in your craft of photography. That’s all great, but…

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In-Person Networking: How to Get it Right

Technology and social media have revolutionized the networking landscape. However, that does not mean in-person networking is a thing of the past. At least 84% of business executives say that in-person meetings are essential for long-term business relationships. If you’re…

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Craft Your Best Elevator Pitch

Imagine you are in an elevator and in walks the client you’ve been dying to work with. The door closes and you have only 30 seconds to grab their interest. Think quickly! What do you say?! While we are not…

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Maximize The Effectiveness of Your Facebook Business Page

Nowadays, the majority of people see Facebook as the ultimate social media platform to engage with customers and prospects. It’s simple, just create your business page and people will flock to it and you’ll attract more clients, right? That’s the…