Imagine you are in an elevator and in walks the client you’ve been dying to work with. The door closes and you have only 30 seconds to grab their interest. Think quickly! What do you say?!
While we are not saying that you will experience real life encounters like this, similar situations — where you might have only a few minutes to spark the interest of potential clients — happen all the time. Taking advantage of these brief but super beneficial moments that you have with a client is crucial. This is where your elevator pitch comes in.
This quick, well-crafted statement, designed to pitch yourself is a secret weapon in your arsenal that can help you capture the interest of prospective clients and open the door for communication.
An elevator pitch should be memorable and interesting, should spark interest and last about 20 to 30 seconds. Any longer and you’ll risk losing the attention of your audience. Any shorter, you might fail to capture the interest of the one listening.
Start by focusing on your target audience, their problems, and desires and why your service matters to them. How your work is better than that of your artistic competitors?
Be Confident. Confidence generates trust and appeals to the audience. Whatever you craft, you must be comfortable speaking it to people.
Short and sweet. With the elevator pitch, you must stay focused on the essentials. Keep it brief and around 30 seconds.
Use a Conversational Tone. The tone of your elevator pitch should be conversational as if you’re explaining the work you do to a close friend. Sales language has no place here.
When you have written the first draft of your elevator pitch, review it, rewrite it and refine it. If you get stuck, ask yourself a few important questions.
Target Market. What is your target market? What are the problems that these potential clients face?
Why and How You Are Helping Clients? What are the biggest desires of your clients? What results can you guarantee to them? What can you help your clients achieve through your work?
Benefits of your Work. What are your areas of expertise? What is your specialty? Why are clients satisfied with your work?
Add Your Personality. What do you wish to achieve? What intrigues you?
In the beginning, you might have written something really awkward, but as you tweaked it, you were able to craft a crisp message about yourself and the work you do. As with every piece of text, you should edit it as much as possible to ensure you aren’t repeating yourself. Remember, time is short: you need to grab the attention of your prospective client before the doors of the elevator open!
Lindsay has been with Agency Access for seven years. After a transition from Campaign Manager where she managed multiple client campaigns, she found her home as Marketing Manager. She enjoys working in the creative world and bringing her Public Relations background to the forefront.
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