“You need to have a concept, something you’re trying to communicate,” says Cabell Harris of WORK Labs on branding. Harris believes that by bringing yourself into your work and “[making] the brand inviting,” people will ultimately want to “spend more time with [your] brand.”
In this Creative Collision video, industry experts will share their thoughts on branding, including:
About Creative Collision:
Creative Collision is an Agency Access produced video series that exposes artists to top industry experts, first-hand. This series answers artist questions sent to us by photographers and illustrators like you. The Creative Collision team of leading industry consultants, Jennifer Kilberg, Suzanne Sease, and Amanda Sosa Stone, interviewed top reps, art producers, art directors, creative directors and artists to get the answers to your burning questions.
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