This is a competitive business, and as technological leaps allow more people to become “artists,” it’s only growing more crowded. For most photographers and illustrators, the temptation to try and market to broader and more varied audiences – in the hopes of opening more professional doors – is often strong.
But the risks are high. “Staying current” through constant reinvention can backfire, as can trying to prove your versatility to too many different audiences. In the engaging Creative Collision video “A Message to the Artist,” reps and other industry experts champion a more simplistic approach: figuring out who you are and determining how that very-best-you will succeed. Watch now and learn:
Watch Creative Collision on Vimeo: Creatives’ Messages to the Artist
Participants include Saatchi & Saatchi’s Former Creative Director Amie Valentine, Clare Agency LLC & C20 Agency’s Owner Clare O’Dea, The Martin Agency’s Senior Art Producer Cindy Hicks and WORK Labs’ Owner Cabell Harris.
About Creative Collision
Creative Collision is an Agency Access produced video series that exposes artists to top industry experts, first-hand. This series answers artist questions sent to us by photographers and illustrators like you. The Creative Collision team of leading industry consultants, Jennifer Kilberg, Suzanne Sease, and Amanda Sosa Stone, interviewed top reps, art producers, art directors, creative directors and artists to get the answers to your burning questions.
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