Creative Collision: Do Art Buyers Still Look at Direct Mail?

Question: Is direct mail still a viable means of marketing?

Direct mail: cherished medium or costly tree-killer? In this Creative Collision, buyers and industry experts share their honest feelings about printed promotions. Some can’t wait to get their hands on your work – literally! Others dread sifting through an over-stuffed mailbox. So what makes a promotion end up on the cubicle wall instead of the recycling bin?

Learn buyer-approved strategies for sending print promotions, and how to make your promotion say more than “Hey, I’m alive”. In this video, industry experts will share their views on:

  • Pricey or cheap? Is it worth investing in bells and whistles?
  • How big and how often? How frequent is too frequent, and are high-end “keeper pieces” worth it over simple mailers?
  • Print or email? How should you divide your marketing dollars, and why should you think twice before going 100% digital?

Creative Collision on Vimeo: Do Art Buyers Still Look at Direct Mail?

Participants include Belinda Lopez of Razorfish; Amie Valentine of Amie Valentine (formerly of Saatchi & Saatchi); Kat Dalager of Campbell Mithun; Shawn Smith – freelance Art Producer; photographer Nick Onken; Rob Haggart of A Photo Folio and A Photo Editor; Cindy Hicks, Amy Elkin and Sissy Estes of The Martin Agency; and Cabell Harris of WORK Labs.

About Creative Collision

Creative Collision is an Agency Access produced video series that exposes artists to top industry experts, first-hand. This series answers artist questions sent to us by photographers and illustrators like you. The Creative Collision team of leading industry consultants, Jennifer Kilberg, Suzanne Sease, and Amanda Sosa Stone, interviewed top reps, art producers, art directors, creative directors and artists to get the answers to your burning questions.

Related Articles:

1. Out-of-the-Box Direct Mail Works

2. Dialogues Podcast: Direct Mail, a Marketing Mix Must Have

3. Creative Collision: Let Your Style “Complement” Your Brand

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