Creative Collision: Let Your Style “Complement” Your Brand

Question: How Important Is Style & What Does It Mean to You?

“Nowadays, you go for somebody because they’re the only ones that really … have honed in and have a niche for what they do.” – Art Producer Belinda Lopez

When it comes to your style, consistency is key. More importantly, you need to be able to successfully communicate what your style is to those who you want to work with. In this video, you will watch creatives discuss:

  • What you need to do in order to be added to the “list” creatives use to call for hiring
  • What being “reinvented to a degree” means and why creatives look for this trait
  • Why your work should have a “personality” to it that differentiates you from your competitors

Creative Collision on Vimeo: Let Your Style “Complement” Your Brand

Participants include Amy Elkin of The Martin Agency, Aurica Green of Aurica Green Branding, Kelly O’Keefe – Professor at VCU Brandcenter, Belinda Lopez of Razorfish, Amie Valentine of Amie Valentine (formerly of Saatchi & Saatchi), and Cabell Harris from WORK Labs.

About Creative Collision

Creative Collision is a brand new video series that exposes artists to top industry experts, first-hand. This series answers artist questions sent to us by photographers and illustrators like you. The Creative Collision team of leading industry consultants, Jennifer Kilberg, Suzanne Sease, and Amanda Sosa Stone, interviewed top reps, art producers, art directors, and creative directors and artists to get the answers to your burning questions.

Related Articles:

1. Creative Collision: Icons of Inspiration

2. Creative Collision: Connecting Strategy and Personal Meaning for Success

3. Creative Collision: The Industry’s Direction

Creative Collision APA American Photographic Artists

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