Dialogues Podcast: Expanding to New Geographic Markets

Question: How can I land new clients outside of my geographic area?

Back in the day, the thought of a small business growing beyond its immediate locality was almost silly. If you worked in Topeka, your customers were in Topeka. Today, a good product and the right online marketing can help almost any small business, including freelance artists, expand to new geographic markets – but knowing when, how and where to expand is a real challenge.

In this informative Dialogues Podcast, longtime industry consultants discuss the essentials of landing clients outside your geographic base. Expanding to the next town, the other coast or a distant country is an exciting prospect filled with risk and reward, and one thing is certain: The first step is always determining whether you’re really ready for the big move.

Listen and learn:

  • The critical importance of understanding unfamiliar customs, clients and competitors.
  • Why thorough research is essential, and nothing beats visiting another city, state or country to learn the local ropes.
  • How to alter your marketing plan to compete nationally or internationally – and whether you really need to change it all.

Dialogues Podcast: Episode 027

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Participants include consultants Katherine Hennessy, Louisa Curtis and Suzanne Sease.

About the Dialogues Podcast series

Dialogues Podcast series is presented by a panel of experts, addressing questions asked by photographers, illustrators and artists in the industry. Dialogues Podcast

Related Articles:

1. Trying On a New Market? Passion Comes First

2. Act Locally – But Think Globally

3. How Photographers Successfully Break Into New Markets

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