Dialogues Podcast: Your Email Campaign’s First Action: Get It Open

Question: How do I make my email campaign stand out amongst all the rest?

We are stating the obvious that all professional photographers, illustrators and reps want their email marketing to be acted upon, but professional consultant Ian Summers challenges us by asking “what does acted upon mean?” Summers and other industry experts and consultants participating in this session of Dialogues agree that the first action artists need creatives to do is to actually open their email promotion. Just how do you achieve that consistently?

Our experts’ tips to consistently stand out from your competition in this podcast include:

  • Why your subject line’s copy is key to getting creatives, even those familiar with your work, to open your email campaign
  • Why you should think “series” when designing your email campaign
  • What “promise” you are making to the creatives you send your email campaign

Dialogues Podcast: Episode 004

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Expect more detail on all these points, from all these experienced insiders: Amanda Sosa Stone of Sosa Stone, Ian Summers of Heartstorming, Ilise Benun of Marketing Mentor, and Louisa Curtis of Chatterbox Enterprises. Participants also include Agency Access’ Sales Consultant Heather Lefort.

Please note that the audio quality is not consistent. This issue will be rectified in our future podcasts.

About the Dialogues Podcast series

Dialogues Podcast series is presented by a panel of experts, addressing questions asked by photographers, illustrators and artists in the industry. Dialogues Podcast

Related Articles:

1. Elements of a Successful Email Campaign (Part 1)

2. Important Rules for Successful Email and Direct Mail Marketing

3. Dialogues Podcast 001: What role does email marketing play in an overall integrated marketing plan?

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