Before answering this question, let’s consider the meaning of the words “essential,” “successful,” and “compliant.” Starting with “compliant,” compliant means “conforming, made or done to requirements or instructions.” It’s not just about coming up with a clever creative concept or great images.
There are certain “rules” to follow in order to increase the chances your campaign is looked at, let alone be “successful.”
Now that you have “complied,” let’s think about the “essential” elements:
Lastly, what is a “successful” email campaign? How do we measure success – by the number of opens or click-throughs? It’s not always possible for an artist to track exactly how successful one component of their overall marketing plan might be. Occasionally, an art buyer or a photo editor might receive an email and contact the artist right away; more often than not, buyers and editors make contact because they have been receiving regular promotions from the artist over a period of time and they finally have a project that the artist is suitable for.
After spending a number of years in the commercial photography industry, Louisa Curtis now works to help photographers refine their vision, target the appropriate audience, and create and implement internet-driven business plans. Chatterbox Enterprises
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