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Filtering Through Social Media Platforms

Question: What Social Media Platform Works Best?

If you don’t have a Twitter or Facebook account for your business nowadays, you’re falling behind. Companies tend to shy away from social media websites due to being unsure which platform works best. Is it Facebook or Twitter? Or is it neither? Is it one of these 350 sharing services? According to the trends on AddThis, Facebook takes up almost 50% of everything shared. But the truth is, it’s a very close match. And depending on how you use them, they can both be great.

The beauty of the major social media platforms is that they can work together. I can set my Twitter account to post the same information on my Facebook account, and vice versa. All of my tweets on Twitter can show up on my LinkedIn page. My Tumblr blog can post a tweet when I share a blog post, and my entire blog can be fed onto my Facebook Page wall.

The Marketing Lab Social Media Platforms resized 600

In essence, you really can’t go wrong with the abilities you have today. You should really be on as many platforms that fit into your business as you can in order to maximize your audience. At best, Twitter, Facebook, and LinkedIn are the main social media platforms you should be on. Here are a few key tips to help you out:


  • Don’t use a personal Facebook page for your business. Facebook makes it very simple for businesses to create pages for themselves. Pages are more suitable for businesses.
  • Feed your blog into your wall. Once this is set up, whenever you post to your blog, it will also go straight to your Facebook page. Once you have a page, there are instructions to guide you through this.


  • It’s great to be involved in your community, but if you’re an illustrator or photographer and you just follow illustrators or photographers, you’re not getting the attention of people who might want hire you. Ken Kaminesky, a travel photographer, positions himself as a traveler and a travel blogger to gain the attention of travel publications, and allows people to discover that he’s a photographer.
  • Check out 50 Tips on Using Twitter For Business from Chris Brogan


  • Keep your LinkedIn page updated as much as you can. According to our recent survey with Photoshelter, over 50 percent of creatives use LinkedIn to discover and connect with artists.
  • Hook up your Twitter feed into LinkedIn just by going into your account settings.

There are plenty of ways to use social media, and you might prefer to use one service over the other. However, the more you expand the better chance you have of reaching a larger audience. So, make sure you’re on LinkedIn, Facebook, and Twitter. Bonus points if you have a blog.

Feel free to drop me a line in the comments section below to chat about this topic.

About Charles

Charles Truelson is Agency Access’ Director of Marketing and Design. He is a marketing specialist, graphic designer, film editor, and a computer geek. Particularly interested in web analytics, digital and print design, viral marketing, social media. Agency Access

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