Screen Shot 2018-08-09 at 10.10.06 AM

Going Retro – Adopting Technology from the Past to Diversify Your Portfolio

In the world of photography today, there is a massive demand for capturing different and unique photographs to make portfolios more compelling for clients. Diversifying your portfolio is essential if you want to capture the interest of your clients and convince them to hire you.

While most photographers develop their own clean sheet of techniques to capture unique photographs, these techniques don’t really aide in diversifying their portfolios as other photographers are following similar techniques. We suggest moving out of the mainstream and try goin’ retro. We’ll show you how!

Medium Format Cameras

Start capturing medium format shots to diversify your portfolio. When you take medium format shots, you’ll click less with a major increase in quality. You will think twice before pressing that shutter and you’ll learn to identify the kind of material that can provide you with unique imagery for your portfolio.

When you click less, you’ll be able to pay more attention to the things happening around you. You’ll have more time to interact with people, connect with the scenery and explore different places. You’ll learn that photography isn’t just about what is happening through the lens, but what’s happening around you.

Analog cameras don’t have any screens to review the pictures after you have taken them. Therefore, it will stop the habit of reviewing the images again and again throughout a shoot. Analog film’s black and white tones and color renditions are quite amazing. You really can’t find anything like it in digital cameras. Once you get the hang of medium format shots, you will discover colors you could never imagine in a camera. Moreover, film is good at storing light and even in a case of overexposure, you won’t miss the highlights.

Using Filters to Duplicate a Vintage Feel

Giving your photographs a vintage look can really help diversify your portfolio. You may have seen those vintage photographs in which the color is a little off. The key characteristics of these photographs are yellow and blue tones. You’ll have to learn to use various filters to create a vintage feel. This video provides guidelines on how you can give a vintage look to your images.

Going retro can really help you diversify your portfolio and stand out from the crowd. Start using analog cameras and once you get the hang of them, you’ll be able to capture unique images for your portfolio. If you wish to stick with digital, then consider using filters on your digital images to create a different feel and make your images memorable.

Lindsay Partridge

Lindsay has been with Agency Access for four years. After a transition from Campaign Manager where she managed multiple client campaigns, she found her home as Marketing Manager. She enjoys working in the creative world and bringing her Public Relations background to the forefront.

Interested to see how Agency Access can help you?
Learn More

Start the conversation