If your point of view is not trendy, have no fear! There is so much you can do with a more traditional approach.
Regardless of what I’m shooting, I personally do everything I can to keep trendy elements out of my images. My goal when I shoot is to create timeless images that viewers can look at years later and still relate to. When looking at older images by photographers such as Herb Ritts or Peter Lindbergh, it’s very hard to tell when the images were taken. Their images are classic and not trendy in any way, so they’re just as stunning and appreciated today as they were when they were photographed. I strive for the same timeless quality in my images.
When shooting with a more classic approach, as opposed to a trendy one, the most important thing to remember is to keep the shoot as minimal as possible.
Cover Shot © Jim Jordan
From styling and wardrobe to props and composition, I keep everything basic. I focus on the architecture and form of my subject and keep the styling simple. I style my models in solid colors or simple patterns with classic accessories and props that have no relevance to the current trends and styles.
Basically, I keep what’s “in” as far out of my mind as possible and focus on dressing my subjects in simple clothes and accessories that will accentuate their best features.
Another important thought to keep in mind is that clients look to hire photographers with a consistent style. Whether it’s trendy or traditional, a client wants to be confident that he or she knows what kind of images to expect from a photographer.
Cover Shot © Jim Jordan
Since trends constantly change, it’s important to make sure the look and feel of your photos remain consistent, even though the styles are always changing. Whether I’m shooting a timeless campaign for a diamond company or a more trendy campaign for a fashion campaign, my images are always clean, airy and bright.
This can work for you, too. Regardless of their individual points of view, if their portfolios are consistent, most photographers will be able to find a market that suits their unique style.
Growing up as a skater and surfer in sunny, Southern California, Jim Jordan spent his high school days scouting models and finding the next great faces of the coming generation. With a passion for beauty and styling, Jim quickly became a highly respected hair and makeup artist, traveling the world and working with the biggest actors, actresses and supermodels of the time, such as Cindy Crawford, Elizabeth Taylor, Sophia Loren, Farrah Fawcett, etc. He worked with the world’s best photographers, such as Herb Ritts, Peter Lindbergh, Steve Meisel, Patrick Demarchelier, to name a few, and after many years of behind the scenes experience as a hair and makeup artist, Jim picked up a camera and immediately developed his own unique style as a photographer. Jim now shoots celebrities such as Leonardo Dicaprio, Drew Berrymore, Charlize Theron, Marisa Miller, to name a few, and shoots for clients such as Vogue, Vanity Fair, Elle, Marie Claire, etc. Jim also directs and shoots seamless campaigns for clients such as Mercedes Benz, J Crew, American Express, Warner Brothers, and many more. Jim now lives in LA and NYC, and shoots in the most picture perfect places around world. Jim Jordan Photography
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