Managing Your Social Media Resources

Question: I’m getting website and social networking fatigue! How can I best manage my time not just maintaining portfolio sites like Behance, FoundFolios, etc., but marketing them as well? Should I direct traffic to just my main website or market all my portfolio sites?

Knowing where to direct your web traffic can be challenging for a photographer. Having multiple photo blogs on websites such as FoundFolios, Behance, Tumblr, WordPress, Flickr and others can boost your Search Engine Optimization, which helps your brand appear more in Google, Bing, Yahoo and other search-engine results. Social media outlets such as Facebook and Twitter are also great ways to boost your SEO and get your name in front of people who may not otherwise find you. The one thing that almost every potential client looks for, however, is a well-structured, easy-to-use website.

Build Your Web Resources

Because my website is such an important factor in my photography business, I did extensive research to find the absolute best resources for showcasing my work. I ended up using liveBooks to build and maintain my website, and I could not be happier.

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The website is completely customizable, allowing me to create any vision at the click of a button. I also use liveBooks to easily create custom galleries to showcase my work to clients with specific needs.

Additionally, liveBooks offers great, friendly customer support that always answers my questions and resolves my issues.

Determine the Right Destinations

Once you have your website, photo blogs and social media pages built, the focus shifts to marketing them and directing people to the right platform.

In my photography business, I look at my photo blogs and social media pages as communities for people with interests common to my photography and directing work. My website, on the other hand, is the face of my business.

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When a client is interested in my work, I send him or her directly to my website. My blog posts are usually displayed in chronological order, so the most recent work is displayed first. But on my website, previous work is just as easy to view as brand-new work, giving the viewer a full picture of my capabilities.

Social media pages are great for friends and clients who want to stay updated with new work. I like linking between the two: I direct people on my social media pages and blogs to my website, and have tabs on my website directing people to my social media pages and blogs.

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All in all, where you direct web traffic depends on the audience and your intentions for them. But no matter what, I highly recommend marketing all portfolio sites to maximize your traffic.

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Make Time, and Find Help

Maintaining my blogs, social media accounts and websites can take loads of time, but I always make sure to spend no more than an hour per day updating these platforms. It’s all about time management.

I use an application called Hootsuite, which allows me to post to my blogs and my Twitter and Facebook accounts simultaneously – a huge time-saver. Hootsuite also allows me to schedule posts in advance, a great tool when I’m on location for weeks at a time and can’t always access a computer or the Internet.

About Jim

Growing up as a skater and surfer in sunny, Southern California, Jim Jordan spent his high school days scouting models and finding the next great faces of the coming generation. With a passion for beauty and styling, Jim quickly became a highly respected hair and makeup artist, traveling the world and working with the biggest actors, actresses and supermodels of the time, such as Cindy Crawford, Elizabeth Taylor, Sophia Loren, Farrah Fawcett, etc. He worked with the world’s best photographers, such as Herb Ritts, Peter Lindbergh, Steve Meisel, Patrick Demarchelier, to name a few, and after many years of behind the scenes experience as a hair and makeup artist, Jim picked up a camera and immediately developed his own unique style as a photographer. Jim now shoots celebrities such as Leonardo Dicaprio, Drew Berrymore, Charlize Theron, Marisa Miller, to name a few, and shoots for clients such as Vogue, Vanity Fair, Elle, Marie Claire, etc. Jim also directs and shoots seamless campaigns for clients such as Mercedes Benz, J Crew, American Express, Warner Brothers, and many more. Jim now lives in LA and NYC, and shoots in the most picture perfect places around world. Jim Jordan Photography

Related Articles:

1. 3 Rules for Successful Social Media Marketing

2. Creative Collision: Is Social Media Crucial – or Trivial?

3. 5 Steps to Cut Down on Time Spent on Social Media

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