Marketing Your Photography Business

You capture stunning pictures. Your photography skills are extraordinary. Your clients love the way you share their story through your photographs. Your spectacular portfolio shows how skilled and passionate you are in your craft of photography. That’s all great, but when you are not showing your exquisite talent to the world, you are missing out on business.

Amidst the sea of photographers, how can you stand out and convince clients that you are the one who can address their needs? Well, we have compiled some awesome marketing ideas to show you how:

1. Create a monthly newsletter to stay in touch

A monthly newsletter is a good way to market your business while staying in touch with your existing clients. Capture the interest of people by offering them incentives like infographics with tips to improve photography skills, new projects you are working on, general updates on what you’ve been up to over the last month, or some work that you find super inspiring at the time.

2. Leverage the power of customer testimonials and reviews

People look to the experiences of others when making their decision, so showcasing customer testimonials and reviews to market your photography business can be extremely useful. Focus your efforts on crafting a review page on Yelp and Facebook and encourage customers to post their reviews on these pages.

3. Create relevant content

A great way to increase the online exposure of your business is by finding photography blogs that publish guest editorials. Write a unique piece that perfectly fits the blog that is going to publish it. Don’t forget to include the name of your brand and website to ensure that your business gets the exposure it deserves.

Writing for top photography websites will help get your business in front of potential clients, boost your coverage and improve the search engine ranking of your website.

4. Old-school marketing can help you stand out

Consider combining mainstream digital marketing techniques with old school marketing tools. Using traditional marketing techniques will help differentiate your business from that of others. Some old-school techniques you can use include in-person meetings, cold calling and email promotions.

5. Use social media….wisely! 

We see those ads of products and services on social media platforms all the time, and it seems like everyone has jumped on the bandwagon. There is no doubt that the effectiveness of social media platforms is unmatched, but you must execute your social media marketing strategy properly; otherwise, your message might get drowned amidst the sea of other offers. Catch our best tips on how to effectively use your social media channels here.

6. Consider an online contest 

An online contest is a powerful way to capture the attention of your audience, engage with them and increase your brand exposure. If executed in the right manner, a contest would allow all participants to have an exciting experience with your business and help you build long-lasting relationships with new potential customers. Here’s a list of the top photography contests for 2018.

These are just a few ideas that will help you get the word out about your small business and capture the attention of potential clients. Start using these methods to market your business and get work into the hands and onto the minds of creatives.

Lindsay Partridge

Lindsay has been with Agency Access for seven years. After a transition from Campaign Manager where she managed multiple client campaigns, she found her home as Marketing Manager. She enjoys working in the creative world and bringing her Public Relations background to the forefront.

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  • Jason Wallis - 3 years ago

    I specialize in corporate photography portraits mainly