Nowadays, the majority of people see Facebook as the ultimate social media platform to engage with customers and prospects. It’s simple, just create your business page and people will flock to it and you’ll attract more clients, right?
That’s the dream every small business owner believes before getting started. Unfortunately, the Facebook page they thought would bring more clients to their business is not providing them any real benefit and users are not engaging with the page. So, what can be done to increase the effectiveness of a Facebook business page?
To keep the audience engaged and to ensure that the posts on your Facebook page appear in the newsfeed of your followers, you must post valuable content on your Facebook page.
Either keep the content entertaining or provide some insight into your creative process for your Facebook audience. Make sure to include a photo in every post as images increase the engagement with a post. When you share content that your followers admire, they’ll share it with their friends, which will help you attract more likes to your page.
Two important things to consider for increasing the effectiveness of your Facebook page are the frequency of your posts and the time of posting. If you don’t update your Facebook page with new content frequently, you won’t look authentic and reliable. On the other hand, if you post too often, people might unfollow you because their newsfeed is being overtaken by your content.
You must find a balance and see what works best for your audience. Also, you should determine what time your audience is most active and schedule your posts for that hour to achieve maximum engagement.
Users now spend more time watching live videos than pre-recorded videos. These videos are trending nowadays and many companies are leveraging the power of live videos to increase engagement with their Facebook page.
Depending on your business, you can use live videos to provide a sneak peek into your creative process or feature some BTS action. Remember to keep the live videos interesting as social media audiences can easily be distracted by other things in their newsfeed.
If you wish to build a large following on your Facebook page quickly, there’s no better way than paid advertising. It’s simple to create ads on Facebook and you can target specific audiences through those ads. It’s important to design the ads in such a way that they compel your target audience to visit your page, otherwise, all your dollars spent on Facebook advertisements will go to waste.
There you have it! Now you know what you can do to increase the effectiveness of your Facebook business page to increase likes and attract more potential clients to your business. Start utilizing these tips to build your Facebook presence and take your business to the next level.
Lindsay has been with Agency Access for seven years. After a transition from Campaign Manager where she managed multiple client campaigns, she found her home as Marketing Manager. She enjoys working in the creative world and bringing her Public Relations background to the forefront.
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