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photojack’s Marketing Makeover: Can Photographers Trust Designers?

Learning to trust designers with your marketing promotions, in and out

I’m a design snob. I came out of the womb appreciating and acknowledging good design – in clothes, furnishings, architecture, technology, etc. I even married a graphic designer.

Most working photographers have some design sensibilities and sensitivities. Not all, mind you, but most. After all, photography and design have a symbiotic relationship.

So why would a photographer who revels in good design outsource his or her commercial brand design to Agency Access’ Campaign Manager Pro program? Simple: bandwidth and trust.

I don’t have the time to do it myself. And more importantly, I trust the design judgment of the Campaign Manager Pro designers. To be effective, design has to fertilize itself in a branding and marketing context, and that’s the key here. Campaign Manager Pro designers Charles Truelson and Jaime Hernandez are not just “designers,” they’re “marketing designers.” They create great designs for photographers and illustrators, and gently make those designs work within a marketing context.

What good is solid design if it doesn’t inspire customer action?

You measure good design, in a marketing context, by whether it contributes to getting new work. Simple.

Today’s photo-buying customers that hire you and license your work are visually savvy and sophisticated. This audience sees great designs every single day. So it’s crucial for a marketing design to both stand out and stand up. It must get attention, focus attention and generate measurable calls to action.

Remember: When you’re talking to your Campaign Manager Pro team about design, marketing, promotion, branding, emails or any number of other items, these guys and gals live it (and love it). They understand what buyers are looking for from a photographer’s marketing campaign – what works and what doesn’t – and they have a roster of satisfied artists to prove it.

I sound like a cheerleader for Agency Access, but I believe in this product, and I believe in the design process for photographers. Artists need help marketing their work, and the Agency Access Campaign Manager Pro team can provide it.

Take a look at the design work my Campaign Manager Pro team did on my brand, and judge for yourself:

Designing the Website

In a previous post, I discussed how the Campaign Manager Pro team went above and beyond on my new commercial website. Check it out: photojack’s Marketing Makeover: The Re-Launch of JackHollingsworth.com.

Designing the PDF Portfolio

As part of the Campaign Manager Pro program, in-house cold-calling folks often send PDF portfolios to people who request it. Here’s what mine looks like: World Photography PDF Portfolio

Designing the Email

Here are the final touches in my marketing design. These email campaigns will go out to potential buyers:

Jack Hollingsworth  Email Design by Agency Access Campaign Manager Pro 01 resized 600

Email – Example 1

Jack Hollingsworth  Email Design by Agency Access Campaign Manager Pro 02 resized 600

Email – Example 2

Jack Hollingsworth  Email Design by Agency Access Campaign Manager Pro 03 resized 600

Email – Example 3

Designing Direct Mail Cards

Here are the six different direct-mail pieces designed by my Campaign Manager Pro team. Amanda Sosa Stone, my primary image consultant in the program, along with designers Charles and Jaime, went through a ton of images to design just-right direct mail pieces that reflect and reinforce my brand:

Jack Hollingsworth  Direct Mail Design by Agency Access Campaign Manager Pro 01 resized 600

Front – Example 1

Jack Hollingsworth  Direct Mail Design by Agency Access Campaign Manager Pro 02 resized 600

Back – Example

Jack Hollingsworth  Direct Mail Design by Agency Access Campaign Manager Pro 03 resized 600

Front – Example 2

Jack Hollingsworth  Direct Mail Design by Agency Access Campaign Manager Pro 04 resized 600

Front – Example 3

Design is too important an element to tackle yourself. You many think you have a good sense of design, and indeed you might. But do you know how to take that design, fold it into a marketing context and generate results? My Campaign Manager Pro friends do.

About Jack

Jack Hollingsworth is easily one of photography’s most well known names in the world of Lifestyle, Travel, Portraiture and Stock. His three-decade commercial career boasts numerous awards, publication credits and satisfied customers. Jack Hollingsworth

Related Articles:

Part 3: photojack’s Marketing Makeover: Life Happens

Part 4: photojack’s Marketing Makeover: Editing: A Fresh Set of Eyes

Part 5: photojack’s Marketing Makeover: The Re-Launch of JackHollingsworth.com

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