If you have one style and one consistent subject matter or common thread, one portfolio is good … no it’s GREAT! As the viewer, this means that I get to know very quickly what you do and how well you do it. However, in today’s commercial market, most artists have multiple types of images that usually show best when separated.
You want the viewer to know what you do quickly and effectively. If you shoot still life and lifestyle, do your images work better in multiple portfolios or as one?
If you do portraits and lifestyle, do your images work best apart or together?
What is the best approach if you illustrate and do photo compositing?
The examples above portray artists who showcase each specialty in individual portfolios for a quicker read and better experience on their website.
However, there are many photographers and illustrators who successfully blend their styles into one portfolio. Here are a few steps for merging work together:
Let me take it one step further. When you decide to go into print, mixing up the content can often work in your favor. For example, if you are a food photographer who also shoots people, show the client you can shoot both their product and the person enjoying the product.
GOOD LUCK. And remember this: your site is your place to shine and show off your work. Use your website as real estate and capitalize on it.
Amanda Sosa Stone is sought after from clients all around the world: Germany, Moscow, England, Mexico, Spain and her homeland, the United States. She has been praised for working on talents like Jim Krantz, the 2010 International Photographer of Year, Nick Onken and National Geographic Assignment Division (with co- consultant Suzanne Sease). She works with clients from all genres, Commercial to Consumer. With her editing being her true passion and love, she has also worked hard to develop many marketing approaches that are proven effective. Nothing feeds Amanda’s creative soul more seeing results and seeing her clients reach their goals. Joining forces with Agency Access in May of 2010, Amanda is their in-house marketing and industry consultant as well as continuing to work with her own clients. Amanda Sosa Stone
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