Photographers are busy people – always thinking up new ways to get sharper shots, pitching their services to prospects and already juggling their current base of clients. When you’re this busy, mastering productivity isn’t an option; it’s a must. Mastering productivity will lead to getting bigger and better projects, more money and less stress. So what’s not to like about being more productive?
Let’s look at what you can do to become the most productive photographer you can be.
Human beings like routines because they help us structure our lives and bring order. The science behind it is that sticking to a routine absolutely eliminates worry over having to decide what to do next, which is energy-draining and time-wasting. As a result of having a routine, you have more time and confidence because you’ve already made decisions in advance about how to structure your day.
It’s best to devote chunks of your day to specific activities, which will form your routine. For instance, if you want to get bigger and better clients, commit to a daily routine of marketing yourself (email campaigns, LinkedIn networking, etc.), but only for so long in the day. Then, if you have a current project to work on, incorporate that into your daily routine, and, again, setting aside a portion of time for that.
Don’t forget to also incorporate non-photography-related things into your routine, which can complement your productivity as a photographer. A great example is regularly working out, which boosts energy, thereby making you more productive on the job.
The Internet is the greatest thing to happen to photographers in a long time because there is a plethora of productivity-boosting tools online that you just have to download to reap their benefits. Here’s a list of mind-blowing apps to help you become better organized, more creative and more efficient as a photographer:
Evernote – This software suite lets you record everything including websites, lists, ideas, voice memos, photographs and screenshots; it then lets you sync all this information across all your devices to help you find anything efficiently. Use this app to get ideas for new shoots, create a library for inspiration, file away post-shoot report cards and group all notes for your photography business in one place.
Xmarks – This bookmark sync browser add-on lets you sync all of your bookmarks across all of your computers, so that you’ll spend a lot less time looking for resources that make you smarter and more efficient as a photographer.
Freedom – Freedom (aptly named) is for your PC, Mac or Android device. It prevents you from accessing the Internet for a set amount of time that you can choose, so you can quickly get more productive. Without online interruptions, you can finally get around to brainstorming new shoot ideas, working the phones to find more clients or just editing your pictures in Adobe Photoshop.
In our driven and manic society, we’re obsessed with multi-tasking to the point that it may be self-destructive and self-defeating. So try the opposite for a change, which is single-tasking. People like entrepreneur Faisal Hoque are big believers in single-tasking since it lets you concentrate on doing just one thing exceptionally well — better than anyone else.
So instead of juggling talking to clients on the phone and making dinner or brainstorming new ways of pitching yourself to clients and working out, just focus on one thing at a time. You’ll find that you will become more grounded in your focus at what you’re doing at that time, thereby boosting overall productivity.
Being a photographer involves being creative and running the business side of things, too. Then there’s your whole personal life that will get in the way of that, as you have to juggle friends, family, vacations, etc. The one thing that will empower you to sail through all of this successfully and with ease is productivity.
While you may not be able to master it immediately, these tips will bring you that much closer until, eventually, you become a productivity machine.
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