Promo Of The Month – Taylor Allen

Taylor Allen is an international photographer and digital artist with a passion for double-exposure, portrait, and experimental photography. Fascinated by what is hiding within the outline and simplicity of the silhouette, he often composes multiple images into one, each silhouette beginning to expose its own inner spirit of nature, astronomy, or urban love. Peaceful and earthly, every image glows with grace and sensuality. Originally from northern New Jersey, Taylor currently resides in Toronto. 

Taylor Allen, Photographer: “So far, throughout the process, my team has been insightful and proactive in keeping the campaign moving forward. Personally I was really impressed with Sarah, who designed theses promos. They’ve been showing strong results, higher than average click rates so clearly they are making a positive impact. As far as the service goes, I really love having the support from intelligent marketers readily available to offer advice and provide an unbiased perspective on my work.

As far as process that my team and I went through, I pulled a large batch of images that my consultant, Karen, narrowed down to a selection for my email promos. She had some fantastic input on selecting for target markets and the methodology behind her thoughts. We were going after a young, edgier demographic so she thought some of the more conceptual pieces would stand out. After we talked through the selections, I had a conversation with Sarah, our designer. It was really important for me that the images could speak for themselves without a lot of copy. Sarah was able to create these beautiful simple designs with very little input apart from that—she’s a rockstar. We all fell in love with them. I think the end product is really strong—it speaks to my brand while touching on the desires of the market, and the open and click rates seem to speak to that.”

Taylor Allen uses an array of Agency Access services including our Campaign Manager program, a database subscription, email, along with the direct mail template design and print and mail fulfillment to create the beautiful promotion pictured below.

Screen Shot 2016-08-01 at 12.55.34 PM To view more of Taylor’s work, visit his site and give him a follow on Instagram.

Lindsay Partridge

Lindsay has been with Agency Access for seven years. After a transition from Campaign Manager where she managed multiple client campaigns, she found her home as Marketing Manager. She enjoys working in the creative world and bringing her Public Relations background to the forefront.

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