The Marketing Lab Diverse Photography Portfolios - Mike Roemer Photo Transportation-resized-600

Style Reigns King Over Diverse Photography Portfolios

First of All, Keep the Message Clear!

Even if there’s diversity within your body of work, there still needs to be a common denominator that runs throughout, as you don’t want to appear as if you are all over the place. This challenge often presents itself when I am working with photographers in smaller markets. Their geographic location necessitates that their clients are more varied, which may dictate that their portfolios need to show a wide range of imagery. But ultimately, your main portfolio and your website need to clearly demonstrate your visual style and your unique aesthetic.

Mike Roemer is a photographer and client of mine based in Green Bay, Wisconsin. By necessity, his client base can be categorized as more of a “general” market. With a background in journalism and a love of sports, Mike now shoots for a variety of corporate clients producing images that range from big, shiny trucks (pictured above) to precious newborn babies. And although the range of his clientele is broad, his style is always recognizable and consistently bold and rich in color and tones. So whichever client it is, regardless of the portfolio they look at, they all have a pretty clear idea as to what they are going to get when they hire him.

The Marketing Lab Diverse Photography Portfolios  Mike Roemer Photo Babies resized 600

©Mike Roemer

Hire a Good Editor!

Less is usually more, but some photographers have many more images than others simply because they have a diverse body of work. Often, photographers are not always the best editors, especially of their own work – they are too close to it and too emotionally invested. Some people may think that a lot of what I do with my clients is just marketing based, but before we even get there, I spend a large amount of my consulting time editing images.

A strong edit is a crucial component of any photographer’s creative process. A bad edit can take away from the work; a good edit can perhaps get you work! My client Michelle Kawka knows all about the benefits of a good edit as she comes to me every year to re-work her portfolios and website. Michelle’s experience is that every time we work together, she receives more positive feedback on her work and makes her money back tenfold with a notable increase in her business.

The Marketing Lab Diverse Photography Portfolios  Michelle Kawka Aspire Fall 2011 resized 600

©Michelle Kawka

The Marketing Lab Diverse Photography Portfolios  Michelle Kawka  St. Tropez Day 2 resized 600

©Michelle Kawka

The Marketing Lab Diverse Photography Portfolios  Michelle Kawka  Masinickl resized 600

©Michelle Kawka

Louisa Curtis

After spending a number of years in the commercial photography industry, Louisa Curtis now works to help photographers refine their vision, target the appropriate audience, and create and implement internet-driven business plans.

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