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All posts tagged Branding

What Does Your Portfolio Say About You?

Amanda Sosa Stone recently guested on the TogTools podcast to discuss portfolio building. In This Session You’ll Learn: How to connect why you do what you do with who you want to do it for How to reinvent your brand…

AXS Hangouts: Branding For Artists

Taking your business to the next level – learn how to develop and implement a memorable brand.

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6 Unspoken Rules of Successful Blogging

I’ve been an avid blogger since the very young age of just 13. I’ve used all the sites – LiveJournal, Xanga, Blogger, WordPress, and, of course, Tumblr. As a journalism major at Hofstra University, I had to learn all aspects…

Larssticker

Why your brand should know about #Larssticker.

Q: Emails, phone calls and direct mails still work great in the freelance industry, but what are some different and unique ways to get your name out there? For the uninitiated, sticker bombing is the practice of posting stickers in…

Matt Dutile Promo

Stand out from the crowd with an awesome promotional piece

An Interview With Photographer Matt Dutile Lifestyle and travel photographer (and Agency Access member) Matt Dutile recently tweeted a photo of his newest direct mail promo: I couldn’t help but tweet back how impressed I was by it! A small…

Introducing Your New Branding to Clients

Question: Can I make changes to my brand gradually, or, if I decide to make a change, should I make it suddenly and across the board? As always, it depends. What I’ve noticed, in the 25 years I’ve spent growing…

Don’t Let Clients Pigeonhole You into Repetitive Work

Question: What can I do to get a client to call me for jobs that are not quite the same as the one I just completed? Trying to get considered for work that might fall into a different category then…

How to Snag a New Segment of Clients

Question: What are some of the best strategies to go after a new, emerging creative segment? Segment marketing, sometimes called “target marketing” or even “niche marketing,” is the most powerful, affordable and effective marketing tool we have to grow our…

Understanding What Clients Look For

To become a “valued business partner” you have to show that you’ll be a valuable business partner. Every sales and marketing touch, from mailers and portfolios to in-person meetings and phone calls, should be designed to showcase the value you…