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All posts tagged Business Growth

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Leveraging Social Media For Your Business

Before the dawn of the internet and social media, creatives had to spend thousands of dollars getting their work printed in huge catalogs the size of miniature phone books that potential hiring art directors and art buyers would look at….

Graduate student

Dive in head first

As a recent college graduate, it’s difficult to get a jumpstart on an arts career. How can I put my degree to use, while still paying the bills? Spring is a romantic time of year. It’s also one of the…

The Follow Up: What To Do When You Lost The Bid

Question: How should I follow up with a job that fell through post-bid? When you asked to bid a job and it’s awarded to someone else, there are many factors to consider, from how you handled the creative conversations to…

Introducing Your New Branding to Clients

Question: Can I make changes to my brand gradually, or, if I decide to make a change, should I make it suddenly and across the board? As always, it depends. What I’ve noticed, in the 25 years I’ve spent growing…

© Yuna Lee

The Society of Illustrators highlights freelancers fresh out of art school

Q: Can you share some highlights from the “The First Four Years,” a recent Society of Illustrators panel discussion on life after art school? A few weeks ago, I moderated an informal discussion for the Society of Illustrators featuring Kali…

How to Snag a New Segment of Clients

Question: What are some of the best strategies to go after a new, emerging creative segment? Segment marketing, sometimes called “target marketing” or even “niche marketing,” is the most powerful, affordable and effective marketing tool we have to grow our…

The No. 1 Strategy for Breaking Into Stock Imagery

Question: How can I attract and market to clients looking for stock? There is a simple but time-proven axiom in the picture business that applies to this question: Generalists strive while specialists thrive. The competition in today’s tumultuous stock industry…

How to Manage a Team (Without Becoming a Full-Time Manager)

Question: Is it possible to run a multi-person business and still do some of the creative work, or do you have to become a full-time administrator? Typically, the purpose of hiring more teammates (assistants, studio managers, junior photographers, etc.) is…

3 Ways to Grow as Both a Creative and a Professional

Question: How do I grow my business with limited time and still be creative? Business is great, but I feel like I’m not personally growing and I’m stuck in a “commercial” rut. Perhaps the problem is a lack of creativity…

Marketing Review: Does Your Marketing Plan Make The Cut?

Question: I’m halfway through my marketing plan for the year. What should I review in order to judge whether I should stick with my current plan? I still want creatives to recognize the look/feel of my campaign, but if it’s…