All posts tagged Call to Action

How to get visitors past your homepage

How to get website visitors past your homepage

Q: What’s the best way to get potential clients to click past the home page and keep them there? The first step is to set your business goals, and define the website metrics you’ll use to measure your progress. “Click…

How to Market Cheaply – Without Looking Cheap

Question: How do you create a direct mail/email campaign with a low budget without coming off looking cheap or like you’re broke? Concept reigns! Creating an email campaign that rocks means creating a campaign that’s connected conceptually and stylistically. Make…

Dialogues Podcast: Grabbing a New Client’s Attention

May 1, 2012 @ 9:30 a.m. in The Marketing Lab by Dialogues Podcast View Comments Question: What are some effective calls to action for artist’s marketing tactics? The call to action: words at the end of a sales-promotion message, like…

5 Tips for Effective Direct Mail Marketing

April 9, 2012 @ 10 a.m. in The Marketing Lab by Katherine Hennessy | kate & company View Comments Question: What are some examples of effective calls to action for direct mail pieces? Just to make sure that we’re on…

On Subject Lines and Pitches: Cultivating the Click-Through

February 17, 2012 @ 10 a.m. in The Marketing Lab by Katherine Hennessy | kate & company View Comments Question: What kind of copy gets emails opened and clicked through? What are the best subject lines? Should I include a…

Key Points to Ask Yourself When Establishing Your Visual Brand

January 26, 2012 @ 2 p.m. in The Business Lab by Jennifer Kilberg | FluidVision View Comments Question: How do you determine the brand for yourself? Simply stated, branding is how we market ourselves to others. First of all, let’s…

What is Your Direct Mail Campaign Worth?

December 22, 2011 @ 12:30 p.m. in The Marketing Lab by Jennifer Kilberg | FluidVision View Comments Question: What works best when designing and planning your direct mail promotions? Keeping my name in mind is one thing, getting that to…