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All posts tagged Client Relationship Management

©Hunter Freeman -- Repped by Heather Elder

The top ten most important roles of a photo agent

Question: What does a photography agent actually do for their artists? When The Lab first approached me to write a blog post titled “A Day in the Life of a Photography Agent” I thought it was a great idea. Well,…

Marketing to the right people

Marketing to your existing clients

Q: I have a marketing plan for attracting new clients. What about my current clients? Should I separate them from that pack and make my marketing efforts more personal, or mix them in with the “new” crowd at times? My…

How to Approach Your Competitor’s Clients

Question: What are some surefire ways to overcome obstacles when trying to form new relationships with people who have long-established relationships with other artists? Think about it this way: hopefully you have at least one loyal, long-term client who loves…

Drawing the Line Between Promoting to and Pestering Clients

Question: When should I stop pursuing a client? Unless a client has said expressly that he or she doesn’t think your work is a good fit, I don’t see any harm in sharing a new piece in hopes of working…

How to Keep Your Client Relationship Alive

Question: Do the same photographer and illustrator marketing principles (email, mail, personal visits) work to maintain relationships, or are there better ways to keep a relationship going? With marketing, goal No. 1 is to get noticed. In a sea of…

Don’t Let Clients Pigeonhole You into Repetitive Work

Question: What can I do to get a client to call me for jobs that are not quite the same as the one I just completed? Trying to get considered for work that might fall into a different category then…

Is Befriending Clients Bad for Your Business?

Question: Is the development of a friendship bad for client relationships? When considering this question, I can’t help but think of some rather negative phrases: “Don’t mix business with pleasure.” “Keep up appearances.” “Never work with friends.” To some degree,…

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Following up after bidding for a job

Following up (carefully) after bidding a job

Q: After I bid a job, how should I keep in touch? The first rule of thumb is to ask your client when he or she is planning to make a final decision regarding your estimate. Be aware, though: Those…

Understanding What Clients Look For

To become a “valued business partner” you have to show that you’ll be a valuable business partner. Every sales and marketing touch, from mailers and portfolios to in-person meetings and phone calls, should be designed to showcase the value you…

3 Ways to Grow as Both a Creative and a Professional

Question: How do I grow my business with limited time and still be creative? Business is great, but I feel like I’m not personally growing and I’m stuck in a “commercial” rut. Perhaps the problem is a lack of creativity…